Contextual targeting makes use of consultation data suggestions to triangulate a user’s intentions and pursuits, as adversarial to using data gathered, stored, and analyzed about that user over a amount of time. With GDPR and CCPA regulations enforcing for stricter use of non-public data and coverage of privacy, there’s rising demand for contextual focused on. There is now higher awareness from consumers around the world, and public and regulatory pressures are mounting for the industry to limit or limit the collection of user data. Hence, cookie based ad concentrated on becomes increasingly hampered and many information superhighway browsers are also participating to restrict use of cookies.
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