Content marketing serves many functions, from getting found by buyers to building relationships with those buyers. Developing a technique isn’t easy, even for individuals who have years of adventure in the content material marketing field. Over the years, a variety of trends have come and gone, leaving mind-blowing statistics in their wake. Because consumer preferences change and Google’s high-quality guidelines are constantly up to date, new data emerge on an everyday basis. The latest assortment comes from numerous sources, all giants in the content advertising and marketing field.
You might just be surprised with where content advertising and marketing is headed in 2014. Because 52% of marketers outsource writing and 55% say their biggest problem is producing enough content, we might assume blogs, web content, ebook offers, and articles take in more time than marketers may give. Outsourcing is certainly a good way to save time on the tasks you don’t have time for, or you could apply some precise hacks for your writing. For example, an outline before starting is a good way to stay concentrated and direct your content material. Researching as you write will can help you include only the information you need rather than spending hours accumulating data that isn’t blanketed in the blogs or ebooks.
Finally, wait until you have a superb first draft to even consider editing. Don’t worry about the small mistakes until you’ve got a cohesive big picture.
