Most content marketers focus on meeting marketing’s needs to build brand awareness, drive demand, or nurture prospects to convert them to qualified leads. Marketing, working with subject matter experts from business units or product marketing, generates many content pieces and customizes them to satisfy different marketing channels. Sales, in a way, is not necessarily on content marketers’ priority list. However, for complex sales or when selling technology, content to showcase technology and product benefits is key to moving prospects through the sales funnel.
Content marketers need to work with both sales and marketing. Pam Didner will share with you some creative ways to expand your content efforts to the sales side. She’ll help you understand that sales is just another marketing channel for you to showcase your company’s content. Today’s customers are consuming more content in more places and across more channels than ever before. Your website is now just one part of a much bigger picture that includes everything from mobile and social through to signage and voice.
Large scale content and campaign creation is very powerful, but it’s hard to execute quickly. This is especially true for organizations living in the multi everything world managing multiple brands, technologies, websites, and channels. Whether you’re a content creator, site builder, designer, or marketer, there is one thing we can all agree on: managing new content and digital experiences needs to be faster and easier.