“Above the fold” is a term taken from print journalism. With newspapers, any story that was of value and was considered the most critical on the front page was put above the fold or above where the paper was folded in half to be stacked. It was the first thing you saw should you picked up the paper. Similarly, saying something is above the fold on an internet site is the realm that is visible without having to scroll down. When a user clicks to your site and is directed to the house page, that person may make a judgment call on even if to remain on the page in line with the information he or she automatically sees “above the fold.