Content Marketing Movie

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Those retailers that are attempting—in all probability unsuccessfully—to create a tradition built around content material of their groups want to strap their decision makers to a chair and force them to watch The Story of Content. It will allay any fear they could have about what “content advertising” means and substitute it with a more intuitive notion of what content can accomplish when done earnestly and purposefully. Beyond the soft and nebulous idea of “storytelling,” this documentary gets to what the C Suite cares about: true differentiation that will generate sales and create lasting, mutually a good idea relationships among brand and audience.

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