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The PandG venture commentary doesn’t say anything about selling more Swiffer pads. To work, your assignment statement must be all in regards to the pain points of your readers and fans or it simply won’t work. Joe Pulizzi is the Amazon bestselling author of Corona Marketing, Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must Read Business Book” by Fortune Magazine. His latest book is The Will to Die, his debut novel. He has founded three agencies, including the Content Marketing Institute CMI, and has introduced dozens of events, adding Content Marketing World.
In 2014, he acquired the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with CMI’s Robert Rose, has generated hundreds of thousands of downloads from over 150 nations. He also is the author of The Random Newsletter, dropped at thousands every two weeks. His Foundation, The Orange Effect, promises speech remedy and generation services to little ones in over 30 states.