Content Marketing Archives Intro to Digital

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But beginning in the 1950s, companies began to see that old ways of promoting were dressed in thin with clients. As competitors grew stiffer across most industries, corporations looked to the buyer side of the transaction for ways to enhance. What they found was an emerging philosophy suggesting that the most important factor in a hit advertising and marketing is knowing the purposes of customers. This now famous Marketing Concept suggests decisions made by agents should flow from FIRST knowing their customers and what they want.

Only then should an organization initiate the method of developing and advertising goods and amenities.

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