Content is King – Distribution is King Kong

In his great TED talk Simon Sinek speaks about how people don’t buy what you do, they buy why you do it. This is for sure just as critical in affiliate marketing. People are not attracted to, let’s say a juice brand, telling them BUY OUR FANTASTIC JUICE!through noisy banners. In fact, it’s so worrying we’ve built some thing called banner blindness, 99% of all banners are left out. Instead, people will respond better to 5 causes remember to drink more juice disbursed through a more discrete, sponsored article.

Turns out, 70% of buyers opt to get to grasp an organization or brand through usual content in preference to via ads. It’s not selling, it’s telling.

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