Web analytics in its broadest term can be defined as the goal of understanding the web adventure in order that it may be accelerated Peterson, 2004, p. 5. Through data collection, analysis can be conducted providing insight into how the consumer reacts to the website whether this be bad or advantageous. Change can then be carried out to enhance elements of the positioning with the goal being expanded buyer engagement and because of this increased sales. Web analytics for this reason creates a cyclical method of continual advantage.
Once an benefit is applied web analytics ‘check the degree to which those advancements have been a success and generate new ideas for improvement’, Loftus, 2012. Examples of the way during which the information can be used would include evaluation of a high bounce rate Suresh, 2015. This means that clients aren’t attractive with the touchdown page and are exiting without exploring the site additional. This is a serious issue and action would want to be taken to enhance the page to entice clients to move past the touchdown page into the website. A further instance can be clients successfully navigating during the site, but the site having a high exit rate on the product pages. This could indicate that the clients don’t feel that they have been supplied with enough tips to buy, and again, action would want to be taken to enhance this aspect to transform the customers into sales.
Secondly, colour evaluation and legibility are key points to consider when making colour choices. Peterson 2014, pp. 246–247 stated that the ‘color of the text in your web site has a signiﬁcant effect on its legibility’. Peterson goes on to states that, ‘people have difﬁculty studying text if there isn’t enough assessment among the history color and the foreground color’. Use of a web colour comparison checker before publishing a site, will verify whether the color selections would cause users any difficulty in studying the internet sites text.
I have run an online colour contrast check using the result of which might be seen below. Simplicity and simplicity of use were the main essential factors when pondering my layout as, ‘usability is an important condition for survival. If a website is difficult to use, people leave‘ Nielsen,2012. I for this reason decided to keep menu pages to a minimum, making certain only crucial pages were covered with page names being limited to one word. As consumer’s dominant online reading sample is ‘F Shaped’ Nielsen,2006 it is extremely important that the tip paragraph, or in this site’s case the tip bar menu, be clear so that patrons are drawn in and do not leave the website.
The mid priced jewelry market is these days increasing. A widening gap between the prices of real and gown jewelry International Jewellery London, no date has created a gap available in the market for prime quality, low in cost jewellery. Warburton 2015 cited this type of jewellery as, “reasonable luxury” and defines common price points as,”under £100 for a pair of earrings” and “up to £500 for a ring”. My e trade site would intend to capitalise on the present gap in the UK market to bring these “budget friendly luxury” items to one shopping site, as opposed to the consumer having to go direct to every individual retailer. Tumblr is basically image based and fitted to short and snappy uploads of text, images, links or whatever else that you could think of to upload. My preconception was that this platform’s largest user group can be aged somewhere between 14 and 22.
I was hence shocked to learn that during 2015, the largest user group of Tumblr were aged between 25 and 34 Infographic: Who’s Really Using Facebook, Twitter, Pinterest, Tumblr and Instagram in 2015, 2015. This demographic accounted for 27% of Tumblr’s users. Had I desired to blog imagery and short captions in preference to write lengthy posts to promote my company in the genuine world; this will likely likely have been my platform of choice as it captures my target demographic well. However for the reason that the platform doesn’t be appropriate for the task at hand in terms of capability to put in writing long posts, I discounted Tumblr as my platform of choice. When looking at the comparison chart, WordPress had the highest general rating at 9.
5/10. There’s little question that WordPress is a very time-honored platform to use. When looking online using regularly occurring terms comparable to: running a blog, blogging systems and best blogging platforms; WordPress came up in the outcome time and time again. In a piece of writing written for Forbes Magazine, Colao 2012 stated that, “WordPress powers one of each 6 internet sites on the Internet”. To extra cement WordPress’powerhouse status, in July this year, Smith 2016 mentioned that 26% of all internet sites globally use WordPress. Not so hard to see why WordPress crops up time and time again.