Aimed at assessing the impact of electronic advertising reports on customer perceptions and purchase intent, the analysis checked out electronic brand safety from the consumer’s perspective and located that buyers are punishing even favorite brands if they don’t use trusted media structures or take active steps to handle the integrity in their ad environments. Conducted by the Chief Marketing Officer CMO Council using the Pollfish platform, the survey gathered views from 2,000 adult patrons in North America and the U. K. , both areas which have both seen high profile brand campaigns withdrawn this year for their association with fake, distressing and hateful content. The customer poll is a part of a broader study of digital brand safety being carried out by the CMO Council, in partnership with Dow Jones, entitled “Brand Protection From Digital Content Infection.
”The Chief Marketing Officer CMO Council is committed to high level advantage trade, idea leadership, and private relationship constructing among senior corporate advertising and marketing leaders and brand decision makers across a wide array of worldwide industries. The CMO Council’s 12,500 plus members manage more than $500 billion in aggregated annual advertising and marketing charges and run complicated, dispensed advertising and sales operations worldwide. In total, the CMO Council and its strategic interest groups come with more than 30,000 global executives in more than 110 countries masking numerous industries, segments and markets.