Another famous series were Super Lousy Cover Songs series. They translate English songs and Korean Songs into Chinese and make the translated lyrics suit in the entire melody of foreign songs. They dressed up in an identical styles with usual music videos and act with amused expressions. It is a completely unique genre in all Youtube videos.
Some music streaming internet sites take the chance to release the fashioned songs and get a big amount of click rate. The series also make deep affect to Taiwan’s fashioned comedy videos on Youtube. In 2016, Super Lousy Cover Songs was the champion in Youtube Popular Videos Rate of Taiwan. ‘Stakes are being thawed’, ‘Magic’, ‘Mother Nature’, ‘Strawberry Week’, ‘Shark Week’, ‘Aunt Flow’…. These words all represent one word.
Can you guess what the word is?Yes, it’s the menstruation. There are more than 5,000 words for menstruation around the world. In the United States, menstruation is expressed not directly as ‘At Flow’ or ‘Shark Week’. In Korea, there are also indirect words reminiscent of ‘Magic’, ‘Mother Nature’ and ‘The Day’. Why did we not call the menstruation a menstruation, and we came to express it in a roundabout way?Because of this social bias against menstruation, sanitary pads are also regarded to ought to be hidden.
Because menstruation is a disgrace, it is also regarded that way. When you buy a sanitary pad at a convenience store, it’s particularly in a black plastic bag. Because the sanitary pad is a shame, and there is a social belief that helping to hide is caring. This belief continues from the past to the current. In a 1996 Dong A Ilbo review, the advertisement for a sanitary pad is unavoidably paying homage to a lady’s genitalia. It is too embarrassing for a sanitary pad ad to appear on a tv set with her daughter in law and her father in law.
I think such ads should only appear in women’s magazines. It’s wrong to be on television everyone is looking. In 2016, Rep. Park Sam yong of the ruling Saenuri Party said, “The word “sanitary pad” is challenging to listen to, if it is a teenager or a woman. Let’s use a roundabout expression that you can consider.
The sanitary pad isn’t the right thing to say in the Assembly speaker. The first scene of the video shows people dressed in shoes and losing a few pounds and bleeding. When that occurs, people hand the band aid over naturally. However, in case you need a sanitary pad, hide it from view and pass it secretly. It’s bleeding an identical way.
But why a band aid is herbal and a sanitary pad is shameful?They send a message through this ad saying that menstruation is herbal and also you don’t need to be ashamed. On any other hand, if you look at the beer promoting model, most of them are male entertainers. However, the percentage of female models has higher in recent years. The models of the usual beer brands Hite, Max and Asahi are Kang Daniel, Park Seojoon and Jo Insung, respectively. On the other hand, the model of “Cloud,” a beer brand that was newly introduced in 2014, is female. Starting with Sulhyun, Kim Hyesoo and Kim Taeri are presently playing as brand model.
The Cloud beer highlighted on its rich taste and flavor, and its premium image. It even attracted 20s and 40s and female customers. As seen in the example of the change in the feminine model of soju commercial, the female model image change flow in soju advertisement is largely three stages. First, it delivered images of purity and cleanliness by way of female models. Second, she introduced images of sexiness through exposure of female models.
Stimulating comments and exposure without delay appealed to sexual attraction and blatantly commercialized Third, it grants images of cheerfulness and health through female models which are pretty more youthful in age. This form of commercial gives male shopper the effect that a female celebrity is their female friend. The reason soju uses a feminine model is since the main clients of soju are male. Men are the basic target clients of products and advertising. Currently, men aged between 25 and 34 have the highest percentage of soju per person.
This is why uses the favorite female model. Recently, women consumers are also regarded goals. In the past, soju has a dead ringer for a powerful liquor with a high alcohol level. That’s why it has come as a rejection for female consumers. The liquor agency wanted to attenuate female rejection by offering a new image of soju that was various from before during the female promoting model. This is why soju commercials have recently emerged to shed the sexiness of ladies and depict their cheerfulness and health.
Tobii Pro is a Swedish company operating with eye tracking analysis Tobii Pro 2018. Their analysis spans from sports performance and child research to advertising and consumer analysis. They made one study with Toyota, looking at how clients behave in a car showroom. By using eye monitoring goggles, they could find out different things about the test individuals’ behaviour in the showroom. They found that the clients, on average, examine a car for under 30 seconds before moving on. Consumers spend most in their time browsing at the consoles and instrumentation when looking inside the car.
The one thing that I found most interesting about this study, was that millennials spend 50% in their consideration on the electronic advertising exhibits next to the cars, unlike their older peers. So, depending on which shopper you as a marketer try to target, here is beneficial tips. If the objective viewers is older people, then you don’t need to focus on the electronic displays, and vice versa.