Concepts and Ways of Working Digital Marketing for Online Business
How Digital Marketing Works
Digital marketing is a series of marketing activities using digital media. This will work for businesses that have gone online, for example having a website or marketplace account. All of these things will be optimized using digital marketing. Without this digital marketing is unable to achieve actual marketing goals, for example increasing sales or service users.
Website is something that must be owned by a business that wants to get involved in the digital world. Because this is what will be promoted using digital marketing. It is possible for businesses that do not have their own websites to use digital marketing to market their products, but this can reduce marketing performance. This type of business will usually use links from marketplace accounts such as Tokopedia and Bukalapak or link phone numbers / Whatsapp. In general, digital marketing can work organically (not paid) or paid marketing (paid).
Here’s how digital marketing works,
- Build a Website or Marketplace account for the business to be promoted.
As stated above, websites or marketplace accounts are promoted using digital marketing. Because, the website or marketplace account that will display the actual product or service.
- Make a post on the website or Marketplace account (Organic Marketing)
This post can be in the form of an article post or product catalog that has a specific URL. This URL will be linked in ads that are displayed using digital marketing.
Website posting is one type of creative content and has tremendous promotional value, when optimized using organic marketing. We can even get consumers without continuing the next step. Examples of organic marketing such as SEO, social media publications, and others.
- Choosing a digital marketing advertising media (Paid Marketing)
There are many digital advertising media ranging from social media such as FB Ads, advertising networks such as Froggy ads, and others.
- Conduct market analysis (Paid Marketing)
Market analysis will determine the performance of the ads that appear and the targeting of ads to produce the right ad audience. In addition, this can also save advertising budget.
- Create attractive advertisements by linking website posts or marketplaces (Paid Marketing)
Attractive ads will make the audience pay special attention to these ads, such as reading, clicking, to buying products. The more attractive the ad, the higher the audience interaction when viewing the ad.
- Advertising publication (Paid Marketing).
After all the steps above are ready, the ad will be published using a predetermined budget. Each advertising medium requires different costs and different performance.
- Generate customers from these advertisements.
The real purpose is to generate customers from these advertisements. You will see changes that occur, ranging from businesses that are becoming known, increased website traffic, better reputation, to an increase in sales of goods or services.
Digital Marketing Concepts to Help Online Businesses
In the Google Garage digital course, digital marketing has 5 concepts to help online businesses grow their businesses.
- Find new customers online
Many people are online every second. These people have the potential to become customers of an online business. By using digital marketing, online businesses can reach these people.
- Selling products or services through a website or application
As stated above, digital marketing will optimize websites or applications owned by online businesses. So that the actual marketing goals can be achieved, namely selling products or services.
- Providing ads that target customers
Digital marketing can reach targeted advertising audiences, meaning that ads only appear to the right people. For example people who are looking for laptops will see laptop advertisements.
- Learn more about what customers like
By using digital marketing, online businesses will better know what customers like. Digital marketing can analyze customer behavior, which advertisements they open often and produce more consumers.
- Use marketing analysis to strengthen online sales
Marketing analysis in the field of digital marketing greatly affects the performance of advertisements made. There are many research methods and tools that can be used such as looking at market trends using Google Trends, online sales data analysis, and others.