Comscore Brings Independent Metrics to Programmatic Buying to.

Beginning today, publishers who’re Comscore clients are able to privately view their very own Trust Profiles in the Comscore interface. This publisher only view gives each writer insight into their own Trust Profiles, and the chance to see how these sites are represented in programmatic systems. “Despite the ongoing innovation and growth in electronic ads, the industry is more and more short of greater transparency when it comes to ads being bought and sold, in particular in programmatic environments,” said Serge Matta, CEO of Comscore. “Buyers want to know that there is consistent quality around the inventory they’re buying, guaranteeing that their money and impressions are not being wasted. Sellers are looking to get full value for his or her good quality stock.

As an impartial dimension agency, we accept as true with that providing constant, impartial metrics in both programmatic and direct environments will instill better self belief in the industry. The Industry Trust offers a proactive way to elevate high quality inventory and create a relied on industry that better serves both buyers and dealers. ”Cautionary Note Regarding Forward Looking StatementsThis unencumber contains ahead looking statements in the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, adding, but not restricted to, expectancies concerning the impact and merits to Comscore, financial or otherwise. These statements contain risks and uncertainties that can cause our actual results to differ materially, adding, but not restricted to: the elements and qualities of the goods, the rate of development of the digital marketing intelligence, Internet advertisements and e Commerce markets; the expansion of the Internet as a medium for commerce, content material, advertising and communications; and the reputation of new products and methodologies by the industry, including existing and prospective consumers.

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