Complete Guide to Using Google Keyword Planner
This article is a complete guide to using Google Keyword Planner with details of the steps you need to know from the beginning of registration until successfully publishing ads.
The free tool from Google can help you to achieve various purposes of Digital Marketing and SEO. Let’s discuss further.
What is Google Keyword Planner?
Google Keyword Planner is a tool for keyword research incorporated in the Google Ads service section. Google Keyword Planner is also 100% free, so you can use it even though you are not running an ad on Google Ads.
How to access Google Keyword Planner
Google Keyword Planner is a tool that is part of Google Ads. Therefore, the first step to do is to have a Google ADS account.
1. Visit Google Ads
How to register Google Ads is quite easy. You can register by using your personal or business account. If you already have a Google Ads account, click Sign-in in the upper right corner.
2. Determine the purpose of use
The next step is to choose your final destination in using ads. This can be changed at any time, so if you don’t want to advertise now, select an option.
3. Enter the business name
Next, you will be asked to enter your business name. If you don’t have a business, use the website name or fill as you like.
4. Enter the website address
Next, you will be asked to enter the website address. If you don’t have a website, use the competitor’s website or website with a niche or the same field to simplify the next process.
5. Create a draft ad
After analyzing for a few seconds, Google ADS will display the advertisement preview based on the information found on the website you entered in the previous step.
6. Advertising review
Review your ad again to make sure everything is as desired. If you have, click Next to get to the next process.
7. Select the payment method
On this page, you will be asked to enter the payment method to continue the process.
Don’t worry, as long as you don’t run ads, your money will not be used. You can avoid the use of funds and return the funds immediately deactivating the ad you just created.
Now you have a Google ADS account and can access Google Keyword Planner. You can access Google keyword panels from the Tools button located in the top right corner of the Google Ads main page.
9. Cancel ads and refunds (optional)
If you don’t want to run an ad, you can cancel it with the following steps:
- Enter Google Ads
- On the menu on the left, select Campaign
- Click the check box to the right of the campaign
- Select Edit
- Choose Remove
As for the refund process, you must cancel the account first in the following way:
- On the Tools button in the upper right corner
- Select Preferences under the Setup menu
- Click Account Status
- Click Cancel My Account
The process of refund funds from Google Ads usually takes 7-14 days depending on each bank.
Guide to Using Keyword Planner
After you enter the Google Keyword Planner interface, the next step is to choose between 2 menus like this.
The first option “Discover New Keywords” serves to find keyword ideas related to your main target.
The second function, “Get Search Volume and Forecast” is useful for seeing the potential traffic that can be obtained from keywords and other predictions. Let’s discuss further.
Find keywords from on keyword planner
The New Keywords Discover menu function is to get keyword ideas that you can browse. Here you can use 2 search methods:
Start with Keywords
If you choose this menu, you will be asked to enter one or more keywords. When finished, then there will be the appearance of these keywords and search volumes, competition difficulties, and advertising prices as below.
Please note that the Competition column, which is indicated by competition between advertisers, is not a competition between content. But the keywords with low competition / Low are still feasible to be marked and used for your content.
Start with website
If you choose this option, you can use one website address to use as a reference to the search keyword.
So, make sure the address of the website you use is your website or a competitor’s website to get Insights about the keywords they use.
The rest of, keyword search results are displayed in the same format.
View search volumes on Google Keyword Planner
This “Get Search Volumes and Forecast menu serve to see the search volume for each of the keywords you want to use.
In this display, you can see the average number of views (Impression), Click Through Rate (CTR), number of clicks, fees, and the average position you get if you use Google Ads ads.
Besides, you can also add negative keywords (negative keywords). Negative Keywords are keywords that your ad will avoid.
For example, you want to avoid the keywords “the cheapest web hosting”, then you can add it to the negative keywords and your ad list will not appear for the keyword.
Tips for using Google Keyword Planner
Because we have discussed the menus on Google Keyword Planner, it’s time for us to discuss how to effectively use this tool.
Use geographic targeting
Google Keyword Planner has an area targeting feature to provide estimated more accurate search quantities. To sharpen the results of your keyword search, change this setting and adjust your target market.
This step is very mandatory for local businesses whose targets are in a particular area.
Choose the best keywords
When you want to choose keywords for targeted, you must consider the following three main factors:
AVG. Monthly searches (search volume): the number of search averages per one period.
Competition (competition): How tight the competition is to get the keyword. The tighter, the price of advertising will be increasingly expensive and more competition.
Commercial Value Keywords: Intention of someone’s purchase when searching for a keyword. People who are looking for keywords “The nearest organic coffee shop” certainly have a higher buying intent than the person who is looking for “What is organic coffee?” in search engines.
See Accurate Volume Search
In the keyword menu view, you can only see the estimated search volume from a keyword. To get an accurate estimated search volume, add a keyword to Plan by:
Ceklist keywords you want to see.
- Click “Add Keyword” which appears on the blue menu above the table.
- Click “View Forecast” on the menu that will appear at the bottom of the screen.
Keyword filters for accurate results
When you search, there are hundreds or thousands of data to be displayed by Google Keyword Planner. Use the Filter feature to filter out some of the most suitable choices.
Well, then we try to apply a filter keyword to find results containing the word “free”. The method is to click “Add Filter” that we have a highlight on the picture above, then select the “Keyword” option.
Pay attention to the volume of keywords
Keywords such as “Christmas”, “Halloween”, “fasting promo”, “Eid al-Fitr” and “New Year” often outwit Google Keyword Planner users.
Such seasonal keywords often get hundreds of thousands of volumes in certain months and only dozens of other months.
Content optimization for user devices
On the Google Keyword Planner Forecast page, you can see the distribution of devices used by target markets. Use this data to optimize your content for the tools that are most widely used by target market keywords. For the above case, it means we have to optimize the website for a mobile display.
It is undeniable, Keyword Research is a crucial step to start a successful website or online business. Hopefully, after learning about how to use Google Keyword Planner in detail, you can do keyword plans easier.
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