Complete Guide to Running an E-Commerce Business for Beginners #3
This article is the third part of a complete guide to running an e-commerce business for beginners. For those of you who haven’t read the second part, please look for the Complete Guide to Running an E-Commerce Business for Beginners # 2. Here are the steps you need to do next:
1. Make a Specific Product Category
In the initial stages when you still have a few products, combining all products in one category is not a significant problem. However, as products grow and increase in online stores, you need to have more specific product categorizations.
Having lots of product categories won’t have much effect on SEO. But you need to remember that the more specific the category of a product, the easier it will be for your audience to find the product they want.
Look at large marketplaces like Amazon, eBay, or Aliexpress in creating their product categories. You can find very specific products very easily. The easier you make consumers to find the product they are looking for, the more likely they are to make a purchase.
2. Active on Various Social Media
Many online stores make the mistake of only being on one social media platform. For example, some brands only post on Instagram and focus their marketing through influencer marketing. On the other hand, there are also exclusive brands on Facebook, because for them Facebook ads are the most promising.
Indeed, if you are just starting and have limited resources, you might only be able to manage one social media. However, as the business grows, you also have to expand to other social media platforms. Using a combination of platforms will add work, but you will be able to reach a wider audience.
3. Create Unique Content
If you use the dropship business model, you need to find a way to stand out among your competitors. The easiest way is to create unique and characterful content.
Generating blog posts several times a week is a fairly effective way to keep traffic, educate blog visitors, while keeping your website always looking fresh and new. You can also create video content, whether it’s about reviews, how to use, product comparisons, and so on.
4. Offer Free Shipping
Which would you choose between free and paid shipping? Of course, it’s free right? Free shipping will certainly give you an advantage when compared to paid shipping, although free shipping usually takes longer. Of course, this is not a problem, because you can still give your audience the choice to use a paid shipping service.
5. Make Marketing Your Main Focus
Marketing and Advertising will bring in money, so don’t spend too much time perfecting your online store. Immediately start posting on social media every day, or if possible several times a day.
Next, you also need to contact other blogs to display your products there, write on your blog regularly, and display ads on social media. That way, your opportunity to get more customers will be wide open.
Thus the discussion about a complete guide to running an e-commerce business for beginners # 3. Don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can increase visitors on your online business portal. Froggy Ads is an online advertising service that can help you control all your product campaigns. helps you target the marketing target you want and gives you many choices for marketing your product.