Complete Guide to Local SEO for Advance Your Business
For those of you who have just started a business, you want your business website to appear on search engines to get more consumers. To achieve that, you can take advantage of local SEO or local SEO.
What is Local SEO?
Local SEO is a type of SEO specifically used to optimize search engines, especially for local businesses. By using Local SEO, your business will appear on the first page of Google search results, especially in ‘Map Pack’ and ‘Organic Listings’.
At first, there wasn’t much difference between SEO and Local SEO. But for now, Local SEO helps you to optimize business when people are looking for a place in the surrounding location.
Imagine if you have a restaurant in Tomang, does your restaurant appear on Google? You can see that if your business appears on the first page of Google search results, you can get more traffic and consumers. This is the reason why Local SEO is important for your business. This type of SEO is also predicted to be increasingly needed along with the increasing number of uses of smartphones.
At present, many people use their smartphones to find fast solutions, including also to find business places and buy what they need in the nearest location.
If your business information appears on the first page of search engines, imagine how profitable it is for your business. Not only helps you get a higher Click-Through Rate (CTR), but also the number of more consumers.
Just like other SEO strategies, maybe Local SEO sounds very technical. However, Local SEO is a more effective and inexpensive marketing strategy compared to traditional marketing strategies such as advertising your business in the media or distributing brochures. Both traditional marketing strategies need a lot of costs. Besides, you also cannot determine the distribution channel based on who your segmentation is so that you cannot measure the performance of these two traditional strategies.
If you use Local SEO, you can see how much traffic, leads, and consumers you can through this strategy and organic search traffic. Local SEO also does not need a lot of costs and can help your business more effectively if you successfully put the business on the first page of Google search results.
For those of you who are interested in learning more about local SEO and strategies, we will discuss the steps you can do to start Local SEO. Besides, there are also techniques needed to optimize your website so that the website ranking increases and you can do more sales activities.
Local SEO Optimization Steps
Here are various ways of local SEO optimization that you can try:
Create a Google My Business account
Google My Business is the first step of Local SEO. Google My Business is very important for local SEO because, without this tool, your business will not appear on the ‘Local Map Listings’ on the search results page. To create your Google My Business account, follow the steps below the following.
- Visit Google My Business
- Click ‘Start Now’
- You will be directed to Google Maps where you can search for your business location. After you select your location, Google will request a verification that the business is truly yours. If you can’t find your business, click ‘None of These Match – Add Your Business “.
- After that, you will be asked to fill in your business information, usually consisting of business names, addresses, and telephone numbers. Make sure that these data are consistent on the internet because it will greatly help your business through ‘Citations Building’ (which will be discussed further)
- After that, you will be asked to ensure your business address with Google through the verification process.
- You can then add other information including images and time open-closed business on your business profile. Make sure you have entered all the important information.
- The final step is to complete the verification process through the ‘Secret PIN’ sent to your address. This will allow you to claim your business.
After you have successfully claimed your business, there are several ways you can optimize your Google My Business page.
- Again, make sure that your business information is complete. Don’t let your business profile not reach 100%.
- Choose an interesting profile picture or logo to invite people so that they visit your business website.
- If you upload a picture, make sure that the image file name contains the keyword target. You may also upload more than one image.
- Don’t forget to choose the right category for your business because this has a big influence on Local SEO.
- Record the format you use to write your name, address, and telephone number. You must ensure that the format used on the internet is consistent because this will also affect your local SEO strategy.
Research Keyword for Local SEO
You must have understood that the keyword is an important factor in SEO. So it selects the right keyword so that your business appears on the first page of search engines is very important. Several ways can be done to research the right keyword so that your business gets a higher ranking on the search engine results page.
Google Keyword Planner or GKP is a tool for keyword research that is most often used for keyword research. This tool tells you how many people are looking for keywords that are relevant to your business. Besides, the GKP also outlines the search volume for each keyword at the end of the month so you can see if there are changes in keyword searches in your industry.
To start, log in to the Google AdWords account and open Google Keyword Planner. Then select ‘Search for New Keyword and Ad Group Ideas. After that, you can try to enter some keywords that you feel relevant to your type of business to Google Keyword Planner, select your business location and location that your target, and click ‘Get Ideas’.
On the next page, click keyword ideas and they will give a list of keywords related to Your Business.
In optimizing the website for local businesses, you should target ‘Local Keywords’. This is a simple technique where you add the name of your business area with an important keyword that describes your business. For example, if your business field is a bookstore located in the Sudirman area, the local keyword example that you can use is:
- Danish bookstore
- Bookstore in Denmark
- Bookstore near Denmark
- Complete Bookstore in Denmark
The search volume of the local keywords above is indeed lower, but what is meant by search engine users who are looking for this keyword is very appropriate. People who use the keywords as above have buying-intent (buying intentions) higher so the possibility of conversion becomes higher.
Besides, you can also use keyword modifiers. There are two types of modifiers keywords that you can use. The first is to use a description like a ‘complete book store’ or ‘cheap bookstore’. Secondly, you can give specific information related to your product or service. For example, if you have a business cake, many people are looking for cakes for various celebrations. Some modifier keywords that you can use for example:
- Birthday cake
- Christmas cake
- New year cake
Before you decide the keywords to be used, you can use Google Trends and see if the keywords on your list are still often searched. By looking at the trend, you can ensure that you only use the keyword that will help your business just by visiting Google Trends and enter the list of keywords you want to use.
Don’t forget to choose the location and area you want to make a target. This way, you can see what consumers are looking for in the area. One keyword may not be widely used in one area, but often used in other areas. You can only find it out by using Google Trends.
Optimization on-page SEO for Local SEO
The first thing you have to do is ensure that your homepage or landing page has been indexed by Google. You can check it by trying to type your Landing Page URL in Google search to see if your website appears.
You can also use Google Webmaster Tools to see if your website is indexed correctly so you won’t get a penalty. You can also ensure that there are no crawl errors on your website. To use Google Webmaster Tools, you need to make sure that your website is also registered on Google Analytics.
The site structure is also very important in Local SEO. Before starting, try planning how the structure of the site you want. There are some things you need to think about; Does your business have more than one location? Do you want to create a new page for every service that your business offers? Do you also target other regions?
If your business has more than one location, it’s a good idea to do URL optimization. Although many stated that having several locations on the same page did not matter because Google has been smart enough to understand, the optimal format is to have a location page that has a link to a specific location of each office. For the ideal structure, each office location will have city URLs / names.
As mentioned above, the name, address, and telephone number (or NAP – Name, Address, and Phone Number) on your website are important keys for local SEO. You need to enter the NAP on your landing page.
In writing a good nap, make sure that your business name is right without additional keywords. Also, make sure that the address you entered is correct and the telephone number you entered is local. All you enter on the website or landing page must be following the Google My Business profile. All of these data must also be written in the form of text, not images.
Besides NAP, you also have to remember to enter opening hours on your landing page. Opening hours are the first thing usually searched by people who use a smartphone. To increase consumer confidence, you can also enter testimonials or reviews of other consumers.
For landing page content itself, don’t forget to optimize it by doing the on-page SEO strategy.
Schema markup for Local SEO
Using Schema Markup helps search engines to issue information such as what your business is, consumer reviews, opening hours, events or events, and others on the search engine results page.
We have discussed above how to put your name, address, and business phone number will help search engines to recognize it. Marking up location and contact will help you to appear on the first page of search results.
If you use Schema Markeup, people will not be able to see the codes you use. Only search engines can. Schema Markup itself uses div tags and shaped as below:
<div itemscope itemtype = “http://schema.org/dentist”>
<Span Itemprop = “Name”> Squeaky Clean Dental </ span>
<Div Itemprop = “Address” itemscope itemtype = “http://schema.org/postalladdress”>
<Span itemprop = “StreetAddress”> 16 Smith Street </ span>
<Span itemprop = “AddressLocality”> Chicago </ span>,
<Span Itemprop = “Addressregion”> IL </ span>
<Span itemprop = “postalcode”> 60290 </ span>
Phone: <span itemprop = “telephone”> 555-423-2352 </ span>
<a href=”http://googlemapsurl.com” itemprop=”maps”> Get Directions </a>
Anda juga bisa menggunakan Geo Coordinates agar Google dapat menunjukkan lokasi Anda dengan lebih akurat. Schema markup untuk geo cordinates sendiri terlihat seperti di bawah ini
<span itemprop=”geo” itemscope itemtype=”http://schema.org/GeoCoordinates”>
<meta itemprop=”latitude” content=”43.9282194″ />
<meta itemprop=”longitude” content=”-93.3570221″ />
Untuk mempermudah proses ini, Anda bisa menggunakan http://schema.org.
Don’t forget about Citation Building
Citation Building is an important thing in Local SEO. What is meant by Citations here is to mention your business name and address on other web pages.
Citation is one of the important keys in Google and Bing’s ranking algorithms. Businesses with more cities will have a higher ranking in search engine search results. If your business gets a citation of well-known and indexed websites, this will help Google to ensure that the data and information they have about your business is true.
Before starting you can do an audit citation first. Some tools or websites that you can use such as BrightLocal, Local Moz, Whitespark, and Yext. The four tools above can help you to check the following:
- If there is an error in your NAP on Google Listing
- Is the location on the map equal to your address now
- Is there a duplicate listing
After that, you can start doing Citation Building. You can search for national or local online directory sites that are following your business industry and enter your business into the directory. This online directory can be Google My Business, Bing places, and even social media like Facebook where you can create a special page for your business.
If you continue to do citation building, chances are that your business will get a higher rank with complete and correct data on the search results page.
Do link analysis
The purpose of doing analysis links is so that you know how your business website is compared with competitors.
There are several tools that you can use to link analysis. To view the Authority Domain and Page Authority Landing Page, you can use Mozbar. To see a more complete analysis, you can use a website like Semrush. These websites tell us how many backlinks we receive and whether there are spammy links that are connected to our website.
Besides, you also have to check whether your website gets a penalty from Google. To see this, you can use Google Webmaster. Log in to your webmaster account, select Search Traffic, and select Manual Actions to ensure that your website is not exposed to any penalty.
Google can also give a penalty to your website through the algorithm. To see this, you can use Google Analytics and see if there is a drastic decrease in traffic and for no reason. If this happens, your website likely has a penalty algorithm from Google.
Analyze your competition
Analyzing the competition will help you to develop your local SEO strategy. Some things you can get after analyzing your competition are:
- You can find anyone your competitors for Local Keywords
- You can see the backlinks can be by your competitors
- You can see what Citation is owned by your competitor
- You can see how many reviews are needed so that your business can have a high ranking on the search results page.
To search for competitors, you can just enter the Local keyword that you use for your business. Then, you can see the backlinks obtained by your competitors by entering their website URL to website analysis such as Ahrefs and Majestic.
The things you should pay attention to are the domain authority, page authority, and links that they can. This will help you to see how popular their business is.
Besides, you can also analyze your competitor’s traffic. The tool that can be used to do this is Semrush because they provide complete data about the traffic of a website such as the average traffic obtained a website every month, the traffic they can from organic traffic and Paid Traffic and even traffic they can from desktops and Mobile.
You can also see what keywords that make them get a lot of traffic so you can also get a new keyword to try.
The review is also one way to see how your competitor’s business is. You only need to look for your competitors and see how many reviews they have and whether the reviews can be positive or negative. By doing this, you can know how your business is compared to their business.
Well, now you know what Local SEO is and how to optimize local SEO. Hope it can help your business!
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