Complete Guide to Keyword Research

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Complete Guide to Keyword Research

Complete Guide to Keyword Research

Do Keyword Research or keyword research for SEO is the first thing you do when you first build your site.

Your expectations as site managers, of course, get visitors or increase sales (if you are engaged in business, both services and products).

Don’t let the content you publish it doesn’t produce anything, you might think of closing your site.

Don’t close it first! We will provide a good solution for you to understand and practice it so that your expectations are achieved.

Definition and misunderstand keyword research

Keyword Research is research that you can do as an SEO strategy or optimization for search engines. This research is an activity looking for keywords that are often included by people on search engines, which are certainly following the topic of the article/page of your site.

For example, you create an article with the topic of “Putin’s biography”. Look at the related search in your search engine printed “fact Vladimir Putin”, “Vladimir Putin’s life story”, even “Vladimir Putin what religion”. In essence, the main keyword is not far from the topic.

The thing above makes the right keywords aka many people sought to be very important to you. Don’t let you enter keywords that none of them look for it.

But you need to record that increasing the number of visitors or making your page in the top position of the search engine is not the only goal you need to achieve, you also need to be on target.

This is the reason why this article is also important to read by you who consider themselves to know a lot of keywords and relation to SEO.

Imagine you who have felt an SEO expert want to sell something then you target many keywords with good search quantities through Google Keyword Planner.

After a few weeks, your page is in the top position of search engine results, and your site visitors increase. But none of the buyers contact you to buy the product offered on your page. What happened?

Back to the points we share with you before. Your goal should be a complete package that is not only finding keywords with the most search quantities or bringing visitors but also on target.

Know the value of a keyword

First, to determine the value of a keyword, you need to appreciate the keyword than just considering the same words that are all equal.

Some keywords are often sought after but less beneficial. Some keywords are slightly searched but high value. Then you need to know how motives or purpose search engines like Google first, related to keywords. This is commonly referred to as “Search Intent”.

There are several types of search intent you can know. Here we provide a simple explanation and example so you can easily understand.


This motive of this level is the highest level. People who are looking for keywords with this motif means ready to transact for a product or service. For example, keywords as we show you above, “buy an alien antidote”, “Buy and sell cheap used goods”, “Sejahtera life counseling services”.

Price comparison

Generally, someone doesn’t buy the items he wants to buy at a store. He will first look for prices on the market or price comparison in the search engine. For example, keywords as we showed above, “check the price of Xiaomi mi4 smartphone”, “the cheapest price of Ghost B.c shirts”, “Nikon D3S camera price”.


There is a habit of internet users where they type specific keywords to find a site they want to visit. This kind of keyword is large but less useful. For example, keywords as we show above, “Creepypasta”, “Twitter login”, “Kaskus Forum”.


This is the most frequently found motif in search engines like Google where people are looking for information quickly.

Well, because Google understands this motive, then not infrequently Google immediately gives the results of the answer directly at Quick Answer Box.

In the search for English language keywords, this has happened a lot, while in Indonesian language searches it is still rare. So be careful choosing keywords because this will affect the number of visitors even though the volume is large.

The information referred to for example keywords as we showed above, “inventor of gummy bear candy”, “SEO Engineering”.

Various Free Tool for Keyword Research

There are many applications to help you in the right keyword planning efforts for your business, and you can use them without spending the slightest. Here are five free applications for planning your keywords:

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Google Keyword Planner

This application can search for new keywords for you. This application from Google provides statistics for each keyword, including also giving you information about the size of the search and estimates of the cost per click (average cost per click).

Google Keyword Planner or Keyword Planning is only the first stage that can help you choose the right keywords, so this is not the only application that can be utilized. As Google has delivered, you can take advantage of this planning as a basic direction of determining keywords.

Next, we will explain the process of using the Google keyword planner that we worse from the Search Engine Land along with the image, to make it easier for you to use Google Keyword Planner.

We provide clear steps for this one tool because Google Keyword Planner is the main tool that you must use as a basic reference for your keyword research.

The first step in this process is to determine how you will create your ad campaign and ad group. You are asked to choose one of the 3 possible lines:

  • Find keyword and ad group ideas
  • Enter or upload keywords to get estimates
  • Calculated a list of keywords to get estimates

Next, you can filter your keywords from the existing keyword plan, setting the peripatetic parameter, until it finally gets the results of the review and analyzes it again.

The next step is to click ‘Search for keyword and ad group ideas. Then Robust keyword workbench will appear as in the following image.


The Ubersuggest application provides data from Google and other search engines through the first keywords, adding letters or numbers in keywords, also offers suggestions for your keywords. Besides, this application can also reproduce keyword lists and help you produce new ideas.

Keyword Tool

This application is rather similar to the Ubersuggest cause that used is both the Google Autocomplete concept. But keyword tools can be said to be more superior a step because this application can provide up to 750 keyword suggestions for you. The keyword this tool works with 129 domains on Google, 83 languages ​​, and user-friendly nature.

Wordstream Free Keyword Tool

Although this application is a limited feature, Wordstream provides more diverse keywords for your long keywords when compared to Google’s keywords. And actually, all keyword suggestions displayed in this application are more relevant than keyword suggestions from the applications mentioned earlier.

This application can represent more than one trillion search requests. You can use it up to 30 times a day without paying.

Keyword Eye (Basic)

This is the most interesting application compared to other similar applications that we have provided previous information. An application of visual keywords that provides ‘lumps of keyword’, where the size and color displayed by it, each represents the magnitude of the search also the flow of competition.

You can also see the suggestion of the keyword through the grid performance and sort it with certain metrics.

With an unpaid version of Keyword Eye, users may have 20 keywords a day, reports related to 100 keywords, and 25 keyword databases from Google. In essence, keyword eye gives data that is quite comprehensive but easy to understand.

Strategy determines the right keyword

Here are some of the best strategies for keyword research that you can try:

Get to know the target market for a profitable keyword niche

Try to map how your target market. You only need a Word document or maybe paper in taking notes or drawing this niche market map. There are various ways to find a niche market, but the easiest way is with the Personas buyer technique.

This technique is a very simple way to identify the niche topic that is preferred by your potential customers. Once you identify this niche topic, you can easily find the keywords that your potential customers use every day.

Doing a Persona buyer technique needs to focus on keyword research that includes the details of your audience target in full and fundamental as follows:

  • Gender
  • Age
  • Estimated income
  • Hobbies and interests
  • The things they galuled
  • What they want to achieve (both personally and professionally)

Besides, you can also recognize your niche market by joining online forums such as Kaskus.

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Search results related to cloud hosting in one of the biggest forums are the average questions or complaints of web owners who are traditional hosting can’t fulfill their desire to get a fast-used, stable, safe, and anti-crashed domain when there is a visitor’s explosion.

Such is your niche market, people who manage websites with problems that have been described above.

The steps above can help you observe what your niche market needs are every day or lately until then adjust what keywords should you target according to your market needs.

In addition to knowing what is needed by your potential visitors or niches, it’s good too you know what they don’t expect or things they don’t like.

Focus on Search Long Tail Keyword

Long Tail Keyword is a long but right target keyword. Why? Because as you have read in the previous search intent section, for example on the search intent part of the transaction. Because the keywords whose value is high or have a motive for transactions/buying intentions are usually long.

Suppose there are two types of keywords, namely “Buy Xiaomi Mi4” and “Xiaomi Mi4”, which are usually included by seekers? Of course, the long thing is the first keyword. Then, Long Tail this kind of keyword usually has fewer rivals than short.

How do you find a long tail keyword? You can use the application that we have introduced in a variety of free tools for keywords, one of which is UBBersuggest. Here you can get a lot of hidden keywords.

Determine keyword priorities based on the need

To optimize your site Try to do this way by reviewing your site type.

Do you contain more information content? Means the order of your priority is volume, then competition, tertahny intent.

Do you have a blog for business products? This means the order of your priority is volume, then intent, the last competition.

Do you have a blog to sell services or services? This means the order of your priority is intent, then the volume, the last competition.

Look for more and again your keywords

Get rid of satisfaction quickly when you have got some keywords that you think for articles or pages on your site. Keep testing the right keywords while noticing the previous points about priority.

Indeed, in general this is a good attitude for anyone you, whatever field you learn. Try also to find references other than this article to develop your knowledge and expertise.

Understand content like what is suitable for certain keywords

What we mean by content here is unlimited in articles that contain words or pictures. For us content including files to download, tools for use, or reviews from visitors and service buyers and your products.

How do you determine the content easily and quickly for certain keywords? It’s easy, try to position yourself as people who enter keywords in the search engine column.

For example, the keyword “Nikon D3S” then the expected content is an official explanation or description of Nikon about one of its products. If the keyword “list of the best and cheapest cameras” then searchers hope to find content containing many types of cameras that are good quality for affordable prices.


Overall, keyword research is essentially analyzing the keywords that you want to target.

In the article we convey, you have got a reasonable reason why keyword research is important. Besides that, we also discuss existing myths about the keywords that are bad for your business or business online. More importantly, we provide several tools suggestions that can help you do keyword research.

The keyword research is rooted in our observations and understanding of the niche market or the potential market target we want to achieve. Try to constantly follow your niche market development, what are the ones that are trending among them, and what their needs or desires are.

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