Complete Guide to Google Search Console for SEO

      Comments Off on Complete Guide to Google Search Console for SEO

Complete Guide to Google Search Console for SEO

Complete Guide to Google Search Console for SEO

For you website managers, of course, they are no stranger to Google Search Console.

Search Console is a free tool from Google that serves to help managers or website owners in monitoring organic performance websites.

After reading this article, you will find out what Google Search Console, the advantage for the website, and how to use the Search Console well on your website.

What is Google Search Console?

Google Search Console (previously named Google Webmasters Tool) is a tool that serves to monitor organic traffic, backlinks, to technical problems with Google’s website.

By having data about Website Performance, you can take the right steps to add traffic to your website.

Besides, you can also monitor website performance support features such as Core Web Vitals, Mobile Usability, AMP, and many others.

How to Register Google Search Console

Here are the steps to register your website to Search Console.

  • Open the Google Search Console page
  • Log in with a Google Account
  • Select Add Property.
  • Select Domain
  • Enter the website name
  • Copy the verification code
  • Open the Domain Provider page
  • Paste Verification Code to DNS Configuration
  • Click Verify.

If successful, then your website will be verified as Propertimu on Google Search Console.

Each domain provider has its settings for the DNS Configuration location so make sure you already know the location of the file that needs to be changed.

Use of Google Search Console

Google Search Console has various benefits for owners and website managers. Starting from monitoring traffic to optimizing the website for mobile search.

Here are the biggest benefits that can be obtained from Google Search Console:

1. Specify the best keyword for the website

One of the most important functions of the Search Console is monitoring traffic and ranking your website on Google search engines. By selecting the Search Results menu, you can see 4 factors from the menu, namely: Click, Display, Click-Through Rate (CTR), and position your website on the search page.

From this data, you can conclude what keywords are the most successful for SEO from your website.

2. See the best page on the website

After looking at the Search Results data, you can specify which pages have the best performance on your website. Use this information to make the page Cornerstone Content or Main Content.

Cornerstone Content is a term for the main pages with the highest traffic on your website. If you have identified these pages, you can install the internal link to Cornerstone Content to optimize traffic.

3. Identify website visitors

You can see from anywhere visitors your website comes. Some factors that can be used as a filter of visitor data on Google Search Console, namely: Search keywords, the destination page, visitor, country, and date devices.

By knowing the origin of visitors, you can adjust the next step. If most of your visitors come from a mobile device, then you have to make sure your website has been optimized for the appearance of a smartphone and tablet.

4. Detect malicious malware on the website

If you have registered your website on Google Search Console, you will get a warning about malware or dangerous viruses on your website.

The Google Search Console function is very useful to ensure website security and website visitors.

In addition to providing information about website security issues, Google Search Console also provides guidance to resolve the problem.

5. Check website compatibility on mobile devices

In 2020, Google announced mobile-first indexing which will apply to all websites in their database. That is, Google will begin to prioritize the performance of your website on mobile devices compared to the performance on the desktop.

The other Google Search Console function is checking any page that is not optimal for the mobile display along with the cause. That way, it will be easier to optimize the website for mobile devices.

6. Identify and check backlinks to the website

Backlinks are links from other websites leading to your website. Backlinks are one indicator in determining your website’s reputation in the Google search engine eyes. The more weighing a backlink, the better it is also to improve the reputation of your website.

Google Search Console can provide you data about which sites have backlinks to your website, destination pages, and the number of links leading to your website.

7. Identification of Broken Link

The other Google Search Console function is to identify broken links or broken links. This function is very useful because broken links are one of the factors that damage user experience (UX) on your website. You will get a notification when broken links, so they can be fixed as soon as possible.

See also  Internet Marketing Efficiency

8. Update and Submit Sitemap

You can also submit a sitemap or sitemap update from Google Search Console. The usefulness of the sitemap is to help Google Bot crawler to identify pages on your website faster.

So, every time there are changes to the page structure on your website, don’t forget to update the sitemap by the latest submit sitemap through Google Search Console.

How to use Google Search Console

For you to use the optimal Google Search Console, here are some steps that need to be done:

1. Understand the term on Google Search Console

If you are still new in the world of SEO and Digital Marketing, then some terms on Google Search Console will sound foreign.

Here are some important terms on Google Search Console:

  • Impression

The number describes the frequency of the appearance of pages from your website on Google search.

  • Click

Number of clicks received by pages on the website from search results on Google

  • Click-Through Rate (CTR)

Comparison between page frequencies appears on Google search and the number of clicks received by a page.

  • Position

Ranking pages on the website on search results. The higher, the better.

  • Queries

Sentences, questions, or keywords where the website appears as a search result.

2. Submit Sitemap (Optional)

Sitemaps are not a necessity to use Google Search Console, with neatly organized website records.

As long as the pages on your website are connected logically and reasonably, Google will easily find all pages on your website.

You are recommended to make a sitemap if:

  • Your website consists of many pages
  • Your website has many pages that are not organized
  • There are many media content on your website
  • Your website is still very new so it doesn’t have a lot of external links

3. How to connect Google Search Console to Analytics

So that you can use data from Search Console on Google Analytics, you must connect the two website analysis tools.

Following are the steps to connect Google Search Console and Google Analytics:

  • Login to Analytics Account
  • Click the Admin menu and select the property
  • Click Property Setting
  • Find the Search Console menu
  • Click Adjust Search Console
  • Under Search Console Settings, select the Search Console report display you want to use in Analytics
  • Click Save.

4. How to View Website Performance on Google Search Console

You can see the performance of your website in the main interface of Google Search Console. Here is the graph showing the performance of your website briefly. This graph shows the division of traffic from the trail search and discovery.

You can access more complete reports by clicking on the Open Report below the chart.

5. How to compare page performance in Search Console

Besides seeing the overall website performance, you can also compare several pages directly.

Of course, this will greatly make it easier for you to see which pages are superior, do a / b testing, and much more.

Here’s how to do it.

  • On the Google Search Console page, select the Search Results menu
  • Select the new button above the graph
  • Select Page, then click Compare
  • Enter the page URL you want to compare

6. How to identify pages with the best CTR

Click-through Rate (CTR) is a metric that indicates the ratio of the number of clicks on the website on the number of impressions (display) your website in search engines.

To view this data on Google Search Console, you can follow these steps:

  • On the Google Search Console page, select the Search Results menu
  • Activate the CTR menu that is above the graph
  • Will squint a new column on the menu under the chart
  • Click the CTR column title
  • The top item is a page with the best CTR

7. How to optimize the page with low CTR on Search Console

If you already know the page with the highest CTR, you can also see the page with the lowest CTR. The way you need to do the same, it’s just that you need to sort CTR from small to large by clicking the CTR column 2 times.

You can do several ways to increase CTR:

  • Optimizing the page title to make you more attention to your target reader’s attention
  • Offer the clear benefits of the page such as: “Complete Google Keyword Planner”
  • Use a short title (<60 characters)
  • Use good language, clear and correct in page title
See also  What is a Domain? Should I Buy It?

8. How to find indexing problems on the website

Indexing is the registration process of a page or website into a collection of pages in which will be displayed by search engines. When you finish publishing a new page, there will be an indexing problem occasionally where the page has not been registered with the search engine database.

You can identify these problems through Google Search Console in the following ways:

  • On the Google Search Console page, select the coverage menu
  • Check the menu with the title error on the chart
  • The error page will appear at the bottom of the graph

9. How To Ask Indexing Pages

If you find a page that hasn’t been indexed by Google, you can submit a request to the Google search robot to index the page.

The following steps for request indexing on Google Search Console:

  • Select the URL Inspection menu
  • Enter the URL you want to index
  • Click the request indexing button

10. How to view mobile usability

You can also check whether your website can be displayed and used well on mobile devices with Search Console. You can see this data under the Enhancements menu on the search Console main page.

With this data, you can monitor any pages that still have a display problem on mobile devices such as smartphones and tablets.

11. How to identify and improve mobile usability problems

After identifying Usable Mobile problems, you can decide what needs to be done to fix them. In this example, we have 2 types of problems:

  • Close Together Close Close Close Close: items that can be clicked are too grouped, allowing for the occurrence of errors when choosing.
  • Content Wider Than Screen: Content on the page cannot be displayed thoroughly on mobile devices.

You can also check any page that experienced mobile usability problems by selecting the type of problem faced.

12. How to monitor Google Discover data

Google Discover is a special feature for Google applications on mobile devices intended to display relevant content with users.

You can view this data by selecting the Discover menu below the Performance menu. Google Discover requires a page that has been optimized for the Content of Accelerated Mobile Page (AMP).

13. How to Monitor Optimization Results on Search Console

After doing various optimization steps for the website, of course, you want to know whether these changes have a positive impact or reduce the performance of the website.

You can monitor the results of your optimization by comparing the performance of one page on two different periods. Here’s how to do it:

  • On the Google Search Console page, select the Search Results menu
  • Select the new button above the graph
  • Click Page, then enter the page URL that has been optimized
  • Select the date button that is above the chart, then click Compare
  • Enter the date before changes and date after a change

14. How to Check and Fix Security Problems

Site security is one of the keys to increasing your website traffic. If your website is detected to have malware that is dangerous for visitors, then Google will display the message ‘Connection Not Secure’ or even close access to your website.

To avoid this, check security issues. You can check security problems on the website with the following steps:

  • Open Search Console.
  • Select the Security & Manual Actions menu
  • Select Security Issues

15. How to monitor and external backlink filters

The more weighing the website that provides a link to your website, the better the reputation of your website on Google. Conversely, if the website that provides a link to your website has a bad reputation, then you need to do a disavow step to ‘reject’ the backlink.

You can monitor backlinks on Search Console by selecting the Links menu on the Search Console side menu.

Conclusion

Google provides Search Console to facilitate website owners in monitoring everything about their website. Various things can be achieved with this tool, starting from monitoring website traffic to resolving website security issues.

For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.