Complete Guide to Facebook Messenger Ads for Beginners

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Complete Guide to Facebook Messenger Ads for Beginners

Complete Guide to Facebook Messenger Ads for Beginners 1

There are about two billion messages on Facebook Messenger that are sent between people and businesses each month, and there are about 53% of people who are willing to buy products from companies that they can message directly via Facebook Messenger. Facebook Messenger Ads are one of the best ways to increase popularity, brand awareness, and profits.

Facebook Messenger Ads are ads that you can place on other people’s newsfeed, Facebook Messenger inbox, and your brand’s chatbox if they’ve messaged you before.

Types of Facebook Messenger Ads and Examples

1. Sponsored Message

Sponsored messages are advertisements that appear in audience chat boxes with brands. As a brand, you can only send sponsored messages to people who have sent their message to you.

Sending sponsored messages is ideal for re-engaging the people you lost touch with on Facebook Messenger, maintaining audience engagement, and selling to existing consumers.

In Jasper Market’s sponsored messages, they captivate their audience by using eye-catching text on the first line, such as “Great News!” which triggers the audience’s curiosity, and “Limited Time…” which utilizes the principle of limitations to form how of urgency, so as that the audience is more motivated to shop for the product immediately before it runs out of stock.

After the audience clicks on their ad, Jasper Market will provide a promotional coupon that also contains the store location and operating hours. This is done to help the audience when it comes to finding the right time to come to the store.

Here are the steps:

  • Visit the Ads Manager
  • Select “+ Create”
  • For campaign objectives, select “Message”
  • within the “Message Destination” segment, click “Messenger” then “Sponsored Message”
  • Manage your audience, ad placement, budget, and schedule. Then click “Continue”
  • within the “Message Setup” section, choose from “Text Only” or “Text & Image” within the “Format” section. Next, write a copy and upload the image if you previously selected “Text & Image”
  • If you want to add buttons or quick answer features, you can create them in the “Customer Action” section.
  • To publish click “Confirm”
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2. Click-to-Messenger Ads

Like most Facebook ads, click-to-messenger ads appear in your newsfeed. The difference is, if you click on this ad, the brand will send you a message on Facebook Messenger as if starting a new conversation, without any excessive promotion.

For example, MobileMonkey ads, they offer an easy and fast guide to creating a chatbot without coding knowledge. Their copy demonstrates the benefits of the guide, as well as their CTA “Send Me the Secrets”, which can encourage the audience to send messages to further access the guide.

Here are the steps:

  • Visit the Ads Manager
  • Select “+ Create”
  • For campaign objectives, select “Message” or “Conversion”
  • If your objective is “Message”, select “Messenger”, then “Click to Messenger” within the “Message Destination” section.
  • If your objective is “Conversion”, select “Messenger” within the “Conversion” section.
  • Manage your audience, ad placement, budget, and schedule. Then click “Continue”
  • In the “Messenger Setup” section, you can set which template to use. You can use standard or built-in templates, and you can also edit them as desired. You can also choose a custom template, which gives you more flexibility.
  • To publish click “Confirm”

3. Home Screen Ads

Home screen ads are advertisements that appear on your Facebook Messenger inbox page. Even though it looks a little annoying, this ad can still grab the attention of consumers, as long as it’s relevant.

Original Coast Clothing ad, for example, they created an urgency to buy their favorite fall collection, and enticed their audience to click through on their ad by offering free shipping for every $ 20 minimum purchase.

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Here are the steps:

  • Visit the Ads Manager
  • Select “+ Create”
  • When defining your objective, choose between reach, brand awareness, traffic, app installs, conversion, catalog sales, or messages. This option can support home screen ads.
  • In the “Traffic” section, select “Website”, “App”, “Messenger”, or “Whatsapp” depending on where you want the traffic to be directed.
  • In the “Message” select “Inbox”
  • Manage your audience, ad placement, budget, and schedule. Then click “Continue”
  • Choose an ad format
  • To publish, select “Confirm”

That’s the complete guide for Facebook Messenger Ads for beginners. For the business to grow, integrate your online store website with a payment gateway so that you can accept payments directly on your website.

That’s the complete guide for Facebook Messenger Ads for beginners. For your business to grow, don’t forget to advertise through the Froggy Ads service, you can start by advertising your products, so that later you can increase visitors on your online business portal. Froggy Ads is a web advertising service which will assist you control all of your product campaigns. helps you target your desired marketing target and provides you with multiple options for marketing your product.