Complete guide SEO 2021
There are various SEO tips that you can dig from various sources. But, can everything like this complete SEO guide? For basically, SEO tips that exist must continue to develop the era and update of Google’s search engine. This is the reason why SEO experts continue to test their various hypotheses to achieve high rankings on Google SERP (Search Engine Result Page). You can also learn it through the following complete SEO 2021 guide.
What is SEO?
SEO or Search Engine Optimization is a process carried out to optimize your page or website as a whole for search engines. There are many benefits you can get if you reached a high ranking. One of them is the increase in the number of website visitors because search engine users will automatically click on the top link. After all, Google will display the results that best following the keywords sought.
When Your website began to increase traffic, the profits to be obtained will also increase. Moreover, if your goal creates a website is to support the e-commerce business or create a business profile online. If your website visitors are interested in the products you offer, it does not rule out the possibility of the view article in your website can change to view invoices aka purchases.
So, after knowing the definition and advantage of using SEO, why not start it from now on? Read first the following SEO complete guide!
RankBrain from Google
This is part of the complete SEO guide you want to learn. Not without reason, you should first understand about RankBrain. Because RankBrain is a tool used by Google to determine whether a link deserves to rank top.
In order not to be cheated by various parties, Google recognizes that they update the search system randomly at the erratic time so that not many know how Google’s search engine algorithm works. One of them is the RankBrain algorithm that began to be used by Google in 2016. Technically, RankBrain is an algorithm, but this type of algorithm will continue to change and evolve because it has an artificial intelligence function (AI).
Based on the statements expressed by Google through Twitter in March 2019, Rankbrain is an AI-based system created to understand how search results are related to certain concepts. So, even though you don’t use the right keywords, Google can estimate what you need. For example, when you look for “why does my TV looks strange,” the results that appear on the main page are about “SOAP OPERA EFFECT,” because even though it has no same keywords, but both of these keywords have the same concept, namely Display irregularities on television caused by the effect of soap opera.
Through an interview with Bloomberg, Google stated that Rankbrain is the third most important factor that affects search results on Google search engines. How not, RankBrain can help Google adjust keywords with the concepts in question, and matching the AI technology also helps Google do a search that is increasingly similar to what is sought.
Rankbrain focuses on the following two important things:
- How long a visitor spends time on your page.
- What percentage of users click on your website link on the search results page.
Of the two things above, we will discuss it one by one so that you understand what type of optimization can be applied when studying the complete guide SEO below.
The first aspect of the matter of time is called Dwell Time or the length of the user spends time on your website. Based on studies published by Search Engine Land, Dwell Time is a good average to enter the top 10 Google search results are 3 minutes 10 seconds. If you don’t believe it, try reviewing your Google Analytics.
Dwell Time is very reasonable to be used as a rating factor of the website. The reason, if internet users spend quite a lot of time on certain pages on your website, then the user likes the content being read. Well, more and more people do the same thing on your website page, then Google will raise the page rank so that it can be easier to find by other users.
So how to make visitors feel at home on your website? The first thing is, of course, to make sure your website page can be displayed quickly. If not, the website visitor will immediately get out of the page. If you use cheap but good hosting, you can guarantee the speed of loading pages on your website. Besides, if your website receives many visits, you can avoid slowing page loading pages.
Another thing that must be considered is content. Of course, you need to make interesting and quality content. This will be discussed in the next section in this complete guide SEO. But beforehand, see the discussion of the second aspect of RankBrain, namely Click-Through-Rate!
As mentioned earlier in the second aspect of RankBrain, CTR relates to the number of percentages of users who click on your website link in the search results. You also need to pay attention to your CTR, not because of the rank brain factor, but also because of the appearance of search results in addition to the regular page link that contains your website pages.
First, change the content title to be more interesting to click by including numbers. Because, humans like something concise, especially if you have to read something online, it will be more efficient if you make an article in the form of a list or “Listicle.” Various studies have successfully proved that the title that contains a list or list can increase the percentage of CTR. Besides, try to make the upload links descriptive according to the title of the content made.
Also, use words that are “Emotional Hook” or those that can provoke the emotions of readers using adjectives. What are you doing? Words like “accurate”, “success”, and so on. Although this way it looks ridiculous, the existing market nature indeed shows more interest in these types like this.
Finally, there is a way you can do in running the Gengao SEO guide so that Google makes your content a featured post so your page goes into the featured snippet that appears in the special column and is in the top position of Google.
Complete Seo Guide
Mobile-First Index from Google
In November 2016, Google announced that they switched focusing on mobile users with the “Mobile-First Index.” That is, Google will consider the appearance of your website is accessed on a mobile.
Given the majority of the search carried out from smart devices, this one move is very reasonable. The number of users of smart devices to search is indeed increasing, along with the increasing number of uses of the mobile device itself.
This is why you have to prepare your website to be mobile-friendly. There are a few simple steps that you can do to prepare it.
First, make your content seem consistent, both on desktop and mobile devices. Sometimes, people hide some of their content in the mobile version. They provide the “More” or “click to read more button.” For Google, this will be a problem. It’s better if you display 100% of your content in both versions, both on desktop and mobile.
Secondly, migrate your domain m-dot (the mobile version of a website, such as “M.facebook”) becomes a website with a more responsive design. The reason is that now Google has the first desktop index. If not, Google doesn’t index the M-dot of your website.
Third, make sure your website is mobile-friendly, in the sense that it can work well on smartphones and tablets. The display of your website also needs to be raised optimally, according to the screen size of the mobile device used. As was discussed at the beginning of the matter of Rankbrain, Google would measure the interactions that occurred between users and your website. What if your website looks are too heavy for mobile devices and users can’t wait to wait then come out of the page? To test whether your website is mobile-friendly or not, use the testing tool from Google.
Enter your domain name and click “Run Test.” The results will be displayed as shown below:
If there is a problem with your website, the testing tool from Google will also notify what the problem is and how the solution is recommended. After that, you can immediately detect on which page or what part the problem happens and you can fix it immediately.
If Google first focuses more on the accuracy of the keywords that you use through keywords entered into the search column, now Google becomes smarter with the development of existing algorithms. Google will still consider the keywords on Title Tags, URLs, Image Alt Text, Description Tags, and H1 and H2 Tags (for more info, Read Keyword Research Guide). However, the quality of the discussion on your content will be the main thing to determine whether it will be indexed and shown by Google on the search results page.
Well, now the next problem in understanding the complete guide SEO is how to make you make profound content or commonly called “in-depth”? Several things need to be considered, such as the number of words in your article. There is still a fierce debate that occurs about how long the content is optimal for the insertion machine.
However, how can the page discuss a topic and only contain five sentences that can compete with other in-depth content and complete on the Google search results page? The results of the research distributed on the Optinmonster page have proven that articles that have been included in the top 10 are usually articles with more than 2000 words. But on the other hand, articles that are easily digested only contain around 600-800 words per article, if more, you can share it into two parts. So, everything returns to your goal create an article.
Besides, add LSI Keyword. What is LSI Keyword? LSI Keyword or Latent Semantic Indexing Keyword is a whole word or phrase related to the main keyword. For example, you want to discuss the topic of “a healthy diet,” then the LSI keyword is “nutrition,” “Diet recipe,” “lose weight,” and so on.
So, when Google finds MU keywords as much as possible through RankBrain, this smart machine will think that your content is comprehensive and becomes the most appropriate candidate to be displayed on the search results on the main page. The easiest way in the complete SEO guide to finding LSI Keyword is to try to find the main keywords on Google and see related searches that appear at the bottom of your search results.
Content in the form of videos is busy accessible to today’s internet users. Based on the results of the Content Marketing report made by Hubspot, 43% of the internet user population wants content in the form of videos. Besides, there are also predictions from Cisco published by TechCrunch, stating that in 2021 advertising videos will be 80% of traffic sources on the Internet.
So, take advantage of Youtube which has become the largest video sharing platform in search engines. There are many ways to utilize YouTube ratings, for example frequently quotes and connect or build links to videos that already exist on YouTube, then you can also share the focus of the website by managing your own YouTube account. You don’t need to make a video on YouTube regularly like a complete SEO guide, but looking for ways to be at least your Video audience continues to grow.
Also embedding the video to the article page on your website. This can hold visitors to spend longer on your article page, as previously discussed related to Rankbrain from Google. This method can also reduce the bounce-rate number on your website.
Content with quality links
We have discussed many questions in previous articles. So, this time we will provide general guidance for you. Link Building is an attempt to connect one article to another. This needs to be done so that you can increase your Authority website. Domain Authority (DA) or this domain authority is important so that a sorting machine like Google can assess the reputation of your website. Therefore, it is important to ensure where you do link building.
If you plan to link building to another website by slipping a specific link in your upload, make sure the website has a good reputation. If the website has many visitors, it usually has a good reputation. The benefits you can get, namely the domain authority of your website will be boosted by the website.
Besides, if you build a link to another article from your website, don’t use the Click-Bait principle if you don’t want your website visitors to leave the page. Of course, you already know that the use of anchor text that is not following the contents of the content that is expected to appear on the reader screen, those who feel they do not need that information will be disappointed and immediately exit the article page on your website.
Again, related to RankBrain, try to bring your Bounce-Rate to a low website. This is one way so that visitors feel at home lingering on your website page. If the bounce rate has been reduced, surely your ranking will continue to increase on the Google search page.
Through articles about this complete SEO guide, you have got the complete guide to the most up-to-date about SEO. The development of signatory machine algorithms and trends among internet users is very influential on aspects of SEO that you need to pay attention to and continue to optimize. Several things are still the important aspects of the latest SEO, such as making comprehensive and quality content and building quality links anyway on your website. Some other things such as the addition of video links on content, CTR, Mobile First-index, and RankBrain from Google may not know before and still need time to learn it.
There will be no instant results from the SEO process you do, but you need to start it from now on. No need to rush, you can start by creating a website first to form a profile you want to build online. For your business to grow and increase the number of customers you don’t forget to advertise through the Froggy Ads service, you can start by advertising your product, so that later you can improve visitors in your online business portal. FROGGY ADS is an online advertising service that can help you control all your product campaigns. Helps you target the targeting target you want and give you many choices to market your product.