SMS is one of the oldest advertising channels that brands were utilizing for a very long time. From advertising to utility messages, SMS remains to be a serious way to arrive out as many audiences in a brief time. With an average opt out rate of 60%, it is one of the spammiest channels. The spam rate is also colossal as opt in counts are in line with the number of folks that have not blocked SMSs or haven’t opted for DND services.
It means, most of the SMS communications for marketing are treated as spam, making SMS spam rate as high as 70%. Nevertheless, reports have found out that open rates in SMS are as high as 95%, which is way too high when compared with email advertising that holds 27% only. This makes SMS highly suitable for sending time sensitive alerts to the customers.