To play the sport, “a user activated the camera on their phone and put in headphones. Their chums could see what the phone’s camera saw, while the user saw what the sport showed them. Thanks to the game’s augmented truth, pals would see Ruffles chips across the user, and they could send voice instructions to steer the user to seize the chips. The user had to follow their pals’ directions since only they could see the Ruffles.
The more chips the user grabbed, the more points for everyone. The points went into a weekly ranking, and top scorers were introduced on the brand’s social media money owed.