Color psychology for branding and marketing business

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Color psychology for branding and marketing business

Color psychology for branding and marketing business

Color psychology theory, associated with branding and marketing is the most interesting thing to talk about as a business strategy. But this theory also includes the most controversial. Some people might ignore it, while others glorify them.

To find out what the phenomenon is behind, let’s look at some public misunderstandings towards this one theory!

The wrong assumption about color psychology

Based on research published by the US National Library of Medicine National Institutes of Health, we know that there is a possibility that color does have an impact on our attitude because of personal preferences, experience, education, cultural differences, and other contexts that are quite complex.

So, if people say yellow or purple can arouse a kind of certain emotions and make the market like your business brand, this can be said to be the same as it is certainly with the palm or horoscope forecast.

However, do not directly anti to this one theory or concept. Why? Because there is still a lot that you have to learn and consider. Concrete answers are not guaranteed whether a theory can be applied or not.

Indeed knowledge that learns human psychology is quite abstract to be described into detailed variable variables. The key is to find the most practical way to make your decision to use colors in branding and marketing your business.

What are the benefits of color psychology on business?

According to a digital business expert Neil Patel, many business people with top brands continually improve their knowledge related to this color psychology. How did it happen? This is because colors can have an impact on increasing your sales or sales.

Before you further learn about this color psychology, you need to know that this theory does not mean you manipulate your customers or customers so that they want to buy what they don’t need.

Instead, it is precisely by choosing the right color, you can get more profits than your business competitors.

The application of this theory can also provide an opportunity for you to deliver messages effectively and meet your audience/market needs. The most important thing is you can improve your business branding.

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Practically, the classification of colors related to branding and marketing can be divided into such an infographic that has been designed by the following Thelogocompany website!


If you choose to use yellow or yellow background, your customer will get a warm branding impression. If you are engaged in a business that requires strong community support, you can use this color for your brand. For example, also on the coloring of your merchandise for the customer.


The enthusiasm and impression of prominent is the impact of this one color selection. If you want your product or service to steal the attention of people, you can choose orange.


Red is one of the very strong colors. You might cause a brave impression and may also tend to be ambitious if you choose this color.

If indeed the message of branding that you want to convey is something different and arousing enthusiasm, you can use this one color.

Coca-Cola is one example of the successful use of red psychology in branding. Do you still remember the song in the ad that was aired in the media-media-media titled “Open a new spirit”? The message or Coca-Cola tagline fits the color psychology strategy that it runs.


Want to spur your customer imagination? Try using purple. In addition to spurring imagination, this color can cause creative impressions.

This is why, if you notice the infographics we share above, the brands involved in the entertainment sector wear them. Anything? Like one of Syfy television stations or Barbie doll producers.


Blue is commonly used by large brands engaged in technology or chemistry. Of course, this is not without reason. Blue gives a strong and trustworthy impression. We also use blue in making our branding to show that we are a safe and reliable hosting provider.

Green color

This color is very close to the impression continues to grow/develop. In addition, green can also give a calm and peaceful impression on the recipient of the visual message.

Usually, green is used for non-profit organizations engaged in the field of environmental rescue, a kind of Greenpeace. Or, you can also use television/media channels such as animal planets abroad.

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Monochrome color

The color of ash, black, or white is included in the monochrome color group. Technically this black and white does not include color. Black is the absence of color, while white itself is a combination of all the colors.

However, if you want to use it in a color choice, you can still give a certain impression regarding your branding. Professionality, credibility, and tranquility are the impact. Automotive companies or technology, usually utilizing this monochromatic color.

Tips for Choose Color for Business Branding

A brand does sometimes have more than one character so it uses a combination of several colors in the brand. For this, you can use the following technique!

Until now there are two studies on a color combination related to this theory. Some measure aesthetic responses, some see consumer preferences.

However, of the two theories, it can be concluded that while most consumers prefer color patterns with similar colors, others prefer palettes with color accents that are very contrasting to each other.

Remember, your goal is to make your visual message up to many people effectively. If your message is effective, you can encourage conversion so that customers want to act further, namely making transactions or buying your products and services. Or, for the benefit of branding, maybe your goal is not to sell, just to remember the public with the value you have.


By reading our article about this color psychology, you can be more confident in using it as a branding strategy and marketing of your business.

In essence, you need to recognize your vision and mission, what messages you want to convey, and products/services like what you sell.

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