Closer About What Native Advertising Is
Changes in technology in the digital age as if it will never stop. There are always changes for the better in various ways, including in the world of online advertising.
The massive growth of users of mobile devices also has a huge impact on the world of online advertising. Current ad formats are very diverse, ranging from Responsive Ads to the latest is Native Ads.
Native ads are a form of paid media that are often adopted by content marketers. By definition, any paid content that is in “in-feed” and is inherently unobtrusive. This includes tweets promoted on Twitter, post suggestions on Facebook, and editorial-based content recommendations from various advertising platforms, such as Google Adsense.
Native Ads ad format looks adjusted to the layout of its media placement. These customizers include; ad font type, ad font color, to the media shape (image, video). This Native Ads ad format for most people is considered not to disturb the comfort of the audience.
In addition, native ads can be applied to desktop, mobile, and mobile application websites. The appearance of native ads is far more user-friendly than other conventional online ads that often cover content.
Use of Native Ads in Content
According to several sources on the internet, currently large companies prefer to use Native Ads rather than the banner ad model. The reason is that in addition to its appearance it does not disturb the audience, many consider native ads to be more effective than other types of advertisements because now more people spend more time playing smartphones and this type of advertising is very good on smartphones.
In its implementation, the Native Ads format can be optimized for copy ads and visuals. This copy ad consists of a headline and a brief description, while the visual is the image that is relevant to the copy ad.
Attractive headlines will usually get more clicks, but of course there are limits that advertisers must pay attention to. The following is how to arrange headlines on a native ad:
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1. Core of Promoted Content
Headlines and descriptions are the core of the content to be promoted which will then be optimized with relevant visual images. This headline is made as the main message in the ad to approach the audience.
2. Use the Right Language
The language used is the language that suits the target audience. In this case, if the target market is Indonesian, it would be better if the advertising material uses the Indonesian language to be more easily accepted by the audience.
3. Call to Action Directions
In every advertisement, we find Call-to-Action (CTA). This CTA is something that is very important in compiling a headline. In Native ads need to give direction to the audience to click to get more complete information related to the ad seen by the audience.
Native Ads Will Increase CTR
Many people say that using native ads will make the CTR (click through rate) of ads will be higher. That way, the advertiser will have more opportunities to get consumers or clients, while the publisher will get more income from ad clicks.
In theory, this makes perfect sense because the appearance of the advertisement becomes more attractive / eye cathing, and at the same time the advertisement does not disturb the audience. In other words, with Native Ads everyone can be happy; advertisers are happy, publishers are happy, and the audience is happy.
According to the acknowledgment of several Google Adsense publishers who have implemented Native Ads on their websites, there are indeed quite striking changes in terms of CTR ads. However, in terms of income has not shown significant changes, some even tend to decrease due to the value of advertising clicks (CPC) is small.
Besides the appearance of native ads, of course there are other things that affect the CTR of the ad. For example website loading speed, ad headline quality, ad image quality, and also ad position placement.