Adobe revealed that U. S. buyers set new a new record on Cyber Monday 2018, which marked the nation’s largest ever online browsing day at $7. 9 billion.
1 Affiliate advertising represented 16% of U. S. eCommerce orders as of BI Intelligence’s last report on the channel;2 at that rate, associates would have contributed nearly $1. 3 billion of this year’s record breaking Cyber Monday sales. Chargebacks911, a number one dispute mitigation and loss prevention firm, notes that affiliate driven profitability is sparking interest among retailers and publishers alike—but also can draw more criminals to commit affiliate fraud unless the industry takes action. Forrester Research projected U.
S. affiliate marketing spend would augment at a 10% compound annual growth rate CAGR from 2015 to 2020, when it is expected to surpass $6. 8 billion. 3 Forrester also found that 81% of advertisers and 84% of publishers include online affiliate marketing as part of their usual marketing mix. 3 While affiliates’ financial contribution to this year’s record Cyber Monday sales is according to extrapolation, a contemporary survey confirmed that active affiliate partnerships increased among 2017 and 2018; they were up 20% on Thanksgiving, 34% on Black Friday and 15% on Cyber Monday. 4 Eaton Cardone says that an expected 2% of functionality driven transactions are likely cases of associate fraud.
While that suggests most people of affiliates are authentic, fraud associated losses can still add up. For instance, a 2016 study found that 38. 1% of Amazon’s associate companions engaged in fraud, with 18. 2% of conversions associated with a fraudulent affiliate identifier. 5 And just last month, Bulgarian authorities arrested Russian countrywide Alexander Zhukov according to an Interpol warrant; he was accused of associate fraud by U. S.
prosecutors and indicted in absentia. Zhukov is accused of committing desktop fraud that led to more than $7 million in damages. 6 The agency’s remarkable expertise and proprietary technology have earned three consecutive CNP Customer Choice Awards for Best Chargeback Management Solution, three successive AI Lions’ Den Awards for Best Airline Industry Solution, and Gold and Silver Stevie Awards from the American Business Awards ABA.