We are frequently asked about a hit cases on how our technology helped with the development of a particular community. We’ve already posted the Case Study about our spouse community from Jordan Brandformance, but this time we’re desperate to introduce our an alternative partner—one of the most excellent Ukrainian ad networks Go2Net. This case can be appealing for networks owners in creating markets like MENA, some nations in Asia and LATAM—markets, where the monopoly of digital advertisements majors, like Google or Facebook, is not as strong as for example in Europe and the US yet, and where publishers are still able to join together into direct networks. Moreover, such publishers should unite and create impartial local networks so as to avoid the total monopoly of leaders.
This case explains the very first steps of electronic ad networks formation and the importance of a good network management technology usage at a stage of early advancement in order to enable its additional growth. Go2Net started their company in 2007, working as a mediator among a number of publishers and advertisers. Until the amount of partners was small, the community owners had easily managed the community without any technological answer. But soon the quantity of partners began to grow, advertisers began to require sites of specific segments, like “Tourism”, “Sport”, “Auto” etc. Small publishers, in turn, wanted to cooperate with big acknowledge advertisers, which was hard to obtain via direct contracts.
Also, it became necessary to attenuate time, spent on ad campaigns creation, and to lower working bills commonly. As every publisher and advertiser used their own generation, the discrepancies in statistical data was a problem to boot. In 2016, Go2Net started to search for a solution, that can meet their needs. Admixer platform for ad networks introduction and control . Network was exactly what they were looking for. The capability to work with inventory of various types, to present grouped stock for sale, to set fee for each publisher and location, which was automatically calculated; extra monetization via Admixer.
Adexchange programmatic demand and, eventually, super certain real time reports — these facets were instrumental for Network’s publishers. Regarding buy side, advertisers could create ad campaigns using templates for unbelievable NON Standard rich media banners building and make use of new, real targetings. The Network acquired an opportunity to reduce time for manual managing and to streamline the manner of inventory and ad campaigns management. Previously it had been planned to hire more personnel to reach these goals, and our new companions were happy to bypass this extra cost. Good price and assist team nearby also became gigantic factors. Thus, Go2Net got a entire generation able to be scaled.
The selection of new contracts increased and, eventually, the earnings started to grow to boot. Network reinforced the relationship with publishers and made easy the charge method. It became more handy to use one finished platform, which mixed alternative price models, price alternatives and, what’s more essential, different reports types collectively. Now every writer as well as an advertiser could login their very own account and look through one single interface, where all of the stats was calculated and consolidated. Also, it can be noted, that publishers bought one unified system to run completely distinct stock types: simple reveal banners, video, native and rich media.
The Network could group all the stock as it wished and sell it through packages to advertisers. The platform was fully obvious and all the participants received access to all of the required assistance on prices, domains, etc. , via real time reviews.