Case study: Helical Gearboxes – Vertical Consulting

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Helical Gearboxes is a firm that specialises in the repair service and reconditioning of manual automotive gearboxes. The company is regarded as an specialist in the subject, serving a lengthy list of purchasers in both equally the public and non-public sectors nevertheless, phrases of the two fashion and perform, the Helical Gearboxes site was not living up to the company’s stellar popularity.

Helical Gearboxes favored to stay clear of expending cash on PPC promoting, so Vertical Consulting was tasked with designing a basic, responsive, minimal-maintenance web-site that would rank very well without having relying on fork out for each click on advertising. The result? A web site that seems good, is functional and academic, and ranks very well in applicable look for motor final results, all reached organically, with definitely zero PPC paying.

How We Did It

Even though fork out for every click promotion can be a practically instant indicates of strengthening web-site targeted visitors, working with this variety of promoting properly needs ongoing monitoring and continuous refinement of a sound extensive-time period strategy. Helical Gearboxes, nevertheless, needed the opposite: a internet site that could increase its personal sustainable stage of visitors organically around time by deploying suitable academic material for its focus on audience.

For Vertical Consulting, the alternative was to acquire a system centred about Helical Gearboxes’ exceptional providing place: the company’s extraordinary and nearly unmatched degree of specialized niche know-how. We therefore restructured the Helical Gearboxes internet site to showcase that knowledge. Exclusively, we created search engine optimised internet internet pages made to provide matter issue of interest to the goal viewers, this kind of as common issues that influence various gearbox products, up to day pricing info, and other related sector information.


This form of system, which precisely excludes pay back for every simply click advertising, is not automatically an abnormal one, but it is even now a system that demands cautious study and awareness to detail. In this method, the two primary features have been the company’s one of a kind offering position and its target audience. We leveraged the company’s higher amount of marketplace know-how to make content material that would both equally perform in search engines, and would provide the type of niche abilities that is both of those fascinating and beneficial for the goal viewers.

The End result

Tasked with developing a web-site that would execute perfectly in a highly specific area of interest with out having edge of spend per click advertising and marketing, Vertical Consulting shipped just as requested. The Helical Gearboxes web site has achieved and managed excellent look for engine benefits together with commensurate traffic, with a uncomplicated, powerful, and responsive world-wide-web design and style, material that’s created specifically for the focus on viewers, and without having the need to have for pay out for each click on promoting.

Connect with Vertical Consulting now on 0203 8160 307


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