Case study: FraudScore for Affmy

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The team has been working in affiliate company in the foreign arena for more than 4 years. Affmy CPA Network was dependent in 2017. During these years, the agency had come face to face with lots of associate fraud cases. It had to all come down to finding an answer either in house or third party that brought fraud reviews and campaign traffic checkups in a format that was authorized by all parties.

It was challenging find an antifraud that convinced the necessities of the CPA network itself, the advertiser, and the site visitors company. A network need to have possessed dependable arguments to clarify the rejection of conversions. At an analogous time, the advertiser needed to offer protection to his budgets in opposition t ad fraud. Whereas, the affiliates were taking care of their sources and the causes that might mark one of the vital resources as suspicious. In August 2019 FraudScore performed a client dependent research to check the usability, convenience, and the ordinary statistics reporting method.

It led to a conclusion that the longest period of time is committed to breaking the case down for the associate and the advertiser. Usually, when a companion is using a specific antifraud system with challenging data and non obvious fraud types or causes — it takes up to a few operating days for a supervisor to analyze the case on his own and get ready a report in an effort to have an educated dialogue. The lack of transparency and clarity in these ambiguous situations causes an advertiser to have a negative attitude against his affiliate assets thus straining the courting with the CPA network. When we’ve started working with FraudScore, our personnel had immediately noticed the comfort of using and navigating the interfaces: the design of the system is not only eye eye-catching, but more importantly — all data is displayed transparently and obviously. There are no extra aspects and buttons, all the things is intuitive and very logical. Even a newbie can easily learn how to use the service.

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In addition, we highly value the diversity of fraud report codecs accessible in the platform. If there’s a need to show a report back to any of our partners, we can easily down load the info in one click in a format it truly is accepted by the companion.