Pharma is a part of the larger healthcare industry which comes to hospitals, clinics, sufferers and practitioners. Where the pharma industry gifts the superior in analysis and era, there are lots of issues in the complete healthcare industry that create stumbling blocks in unlocking the hidden expertise. This is especially crucial in today’s context. Time and again, relentless viral uprisings have shown that inspite of all in their tools, technology and will, the human race remains to be prone to illnesses and outbreaks. The Avian Flu, SARS and now, the dreaded COVID 19, are prime examples of how the industry lacks coordination of resources and knowledge to be capable of better resist these onslaughts.