Cadbury Is The First Brand To Get Banned From Advertising To Kids

For years unscrupulous sellers pushing dangerous foods or outstanding marketing claims have dragged down the credibility of all agents. Now under a new rule from the Advertising Standards Authority ASA, junk food ads aren’t allowed in media where under 16s make up 25% or more of the audience. While Cadbury has become the first symbolic advertiser to have ads banned, the genuine target won’t be brands that make candy which is certainly not a substitute for a meal, but rather the brands who sell sugary processed bad foods that masquerade as healthy snacks or breakfast foods. Those are the ones most parents would rather shield their children from anyway.