Brand Strategy: Leveraging Current Events and Marketing Trends Blue Fountain Media

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Opportunistic promoting surely isn’t a new phenomenon. However, pop tradition has never been as widely transmitted as it is today. Thanks to the consistent presence and persuasiveness of social media and the internet, buyers are now way more receptive to public interests. Brands are taking competencies of the ever turning out to be collection of pop culture trends, and using them to market their merchandise and services.

The newest instance of this strategy being employed was after the launch of the record breaking app Pokémon GO. Pokémon GO offered unique alternatives for businesses to market themselves in a completely unique way that was timely and applicable. Although the app launched with out in game advertising or sponsorship prospects, many major brands caught on, and joined the dialog in ways that associated the Pokémon phenomenon back to their items or amenities. The inventive minds here at Blue Fountain Media were capable of take knowledge of the approval for the sport and incorporated it into a campaign for one of our consumers. Service King is a shopper focusing on collision repair, and they is probably not your first thought when it comes to Pokémon.

However, the DontCatchAndDrive campaign featured Pokémon themed messaging across a billboard and social media crusade, connecting the standard trend to their service choices. Although Pokémon GO is the pop tradition fad of the moment, there have been identical trends in the past that brands have capitalized on. listed here are a few of my favorite examples that exhibit brands leveraging pop tradition themes for campaigns and advertising techniques.

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