“I think small business owners, and folks in commonplace, have pride, and there could be a belief that to respond to lawsuits is to dignify them. That to reply to proceedings is to validate them. Some small businesses don‘t are looking to say they were wrong. They don‘t want to say they‘re sorry, explains Dave Kerpen from Likeable Media.
Unless they’re fictitious or nefarious in some other way, although, every grievance is “true” from the perspective of the hater. Customers could have unrealistic expectations. There may have been extenuating cases. They may have been misled by their attitude or a simple false impression, a state of affairs so common it often drives story lines of tv shows like Three‘s Company and Curb Your Enthusiasm as well as the films of Akira Kurosawa and Alfred Hitchcock.