Blog Monetization Tips in 2021
“How do you get money from a blog on the website? What is the name, blog monetization? ” This question often appears in the minds of writers who have a website. Because, since the last few years the blog on the website no longer serves as the author’s personal record, but also as a means to share information to the public. Therefore, why is this not used as an opportunity?
Getting up money through a blog on the website aka “Blog Monetization” is a marketing activity that can provide benefits, both in terms of material and exposure. If in terms of material you can get a direct advantage in the form of money, the exposure side can increase your website awareness in the eyes of the audience you are headed. The following are some of the things you can do to monetize your website.
Blog monetization tips
1. Affiliate program
Affiliate programs are website cooperation with a company to promote their products and get commissions for each transaction. The large commission to be obtained varies, depending on the policy of each company. In addition, you also have the opportunity to get promotional material that you can also use as a means of learning how to install ads later on.
The form of affiliate program cooperation is usually a referral code that will be obtained when joining. This referral code serves to detect buyers so that when there are prospective buyers who type the code or click the link that you attach on the website, the referral code of your website will be detected immediately as the source. Not only a website, referral code can also be shared through social media, depending on how your agreement is with the company.
2. Contextual ads
Contextual ads are advertisements that are displayed based on context or content displayed on the website page. The format displayed varies, ranging from graphic display, text to videos that you can place wherever you fit your website layout. At present, the type of contextual ads that we hear most often are Google Adsense.
Unlike the affiliate program that directly provides a group of percent of each time the transaction, the nominal commission of the contextual ad is usually rather small and requires a long time so that it can really produce. The calculation system also varies, some are per click, some are based on the number of impressions or how much your ad is seen by website visitors. However, if your website traffic is good, you can easily make money from this type of ad.
Unfortunately, the website owner does not have full control of what type of ad will appear so this is often a problem. There may be several ads that can be blocked, but still the website owner cannot choose ads that are very similar to the topic. This is because Google does not only use the main topic of the website as a parameter, but also keywords from search results on Google Search.
Even though you can put ads anywhere on your website, but don’t let your ad until it fulfills the website page. In addition, you should not click on the ad that appears or asks your friend to help add a click because it violates the Regulation of Google Adsense. If you do it, your website is threatened with a penalty.
3. Renting space
You can also use space on the website and mailing list to make money. The trick is to rent the space to advertisers, usually a banner or widget in the sidebar. The advantage is website owners can determine their own rates and what ads will appear.
However, before renting out space for advertising, make sure your website already has good credibility. Because the advertiser also wants to know what website will later display their ads. So, pay attention to the quality of the content and the appearance and accessibility of your website layout, huh!
Sponsorship is the most tempting type of advertising and most difficult to obtain. Easy understanding, a website owner cooperates with advertisers to promote certain products. For example, advertisers give us some money or offers to be a sponsor of your website.
The form of other cooperation, namely advertisers can be a sponsor of the race or giveaway that you hold. Some of the things you can offer as a profit obtained by sponsors are the placement of logos on each media promotion, writing brand names in each article, or in the form of adlibs, namely mention of sponsorship partners in an event, similar to those who often appear on television or radio. Yep, you can add the mention of this brand in profits received by prospective sponsors.
Just like when renting out space on the website, sponsorship demands a good track record, proven by website traffic statistics. Where do you get sponsorship? Can be from advertisers who come directly to you or you can pick up the ball by luring the advertisers. Another source is the agency or third party that brings advertisers and website owners.
Another form of sponsorship is a sponsored post. Advertisers will request their article uploaded to your website (Content Placement) or ask you to write articles according to their terms and conditions. The articles they provide usually contain certain keywords that must be attached along with the link they provide (hyperlink).
However, does the article you write will be full of ad sentences? In order to answer this question, you need to know two types of ways advertising commonly done through internet media, namely hard-selling and soft-selling. Hard-selling is a sales technique that is done explicitly with direct invitation sentences, such as “buy now”, “Immediately do the order”, and so on. On the other hand, soft-selling makes ad sentences mentioned or written indirectly, usually soft-selling begins with a story, case, or illustration before mentioning the product offered.
In addition, if you are wondering whether this sponsored article will make your website considered spam or not, it all returns to you. Based on Google rules, there are not many links that you can get on an article, therefore you must understand how your article structure will later. Not only the number of links, also make sure you link the link from your article to a safe and credible website page.
5. Free products
This method is usually referred to as endorsement activities, namely when a company or brand provides their products to influencer (in this context of the website owner) to be reviewed. Some of the products provided can be in the form of food, food products, travel tickets or entertainment activities, until web hosting facilities and cheap domains.
Don’t forget, when reviewing a item or service, explore honestly. No need to give excessive praise, also does not need to deny excessive if the product is not in accordance with your expectations. The same rules also apply to monetizing blogs on the website, so make sure you complement the website with the provisions that explain the acceptance of sponsorship in the form of free product benefits for reviews from you.
6. Selling products
Some website owners start monetizing blog websites by promoting products from advertisers or through affiliate programs, then start selling their own products. Given that when a blog is growing, the content of the blog is increasingly qualified, this step can be considered a natural development. This content can then be developed and converted to products that can be sold. For example, ebook, video tutorial, and so on.
Selling your own products can increase income because it is clear that the profit will be 100% to yours. Along with this, you will also understand how the process sells products through the website. You can even open your own affiliate program and pay other website owners when they are willing to display ads from your brand.
7. Membership / Membership
Depending on how valuing information or content you serve on the website, you have the opportunity to activate membership or membership on your website. Instead of offering the same product to people who are different from time to time, membership actually sell different products to the same person from time to time. That is, when a user has registered to become a member, you don’t need to capture too many customers anymore, but you can start focusing on improving the quality of content so that what is “bought” by your customers is worth it with what they receive.
If you do this way, every month the members will pay membership fees. As reciprocity, they will get courses or tutorials that cannot be accessed by those who do not register for membership. Some types of websites that have made this way are websites with essay articles such as Medium.com and Theguardian.com or educational websites such as Alison.com and TED.com.
The challenge is how to provide regular content that provides benefits as well as captivating new prospective members. However, if you can maintain member membership, maybe the advantage of a website can be a source of your Utama income. Let’s just say you have 300 members who pay Rp100 thousand per month, then every month you can earn 30 million rupiah. Simply teasing, right?
Initially, income from your website was not too much. But through the development of the knowledge you learn over time, you can definitely improve the performance of your website to be able to monetize blogs on the website. One thing you should not forget, namely maintaining the quality of your website by ensuring the website is fast, safe, and always reliable.
In addition, it will be better if you can improve the quality of content accompanied by adjustments to SEO criteria so that they can slowly increase your website rank on Google SERP. Maybe there is no guarantee how much the income you will get or how long you can start reaping the results of the blog monetization on the website. However, keep consistency in making unique and interesting content, promote your website, and maintenance engagement with readers.
Some points above may not be able to cover many ways to monetize blogs on the website. You can choose one, two, or everything, but don’t forget to keep adjusting the method you use with your target audience, huh! Good luck!
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