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Involve your consumers: There’s no better way to emphasize that you just value, teach, and observe gratitude than asking your clients to share in that experience. This can shift from honest to uncomfortable in a hurry. Don’t ask them to do the rest that will cause them to feel silly, like ring the bell for five star service. An easy way to invite them is to send a letter, sharing your core values, and asking them to send you examples of team participants who have lived out those values. This has a double advantage.

It grants a chance to remind your customers what you stand for and gets them to allow you to recognize your superstars.

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