In the autumn of 2018, Amazon redesigned its ad platform, now called Amazon Advertising, and consolidated ads to two types for authors: Sponsored Product Ads and Lockscreen Ads. Sponsored Product Ads means that you can target items or other books to your genre and categories in addition to key phrases and phrases. Lockscreen Ads are those you notice in case you open your Kindle or Kindle App to start studying. These allow attention based concentrated on. Amazon continues to check and tweak its set of rules and that has caused just a little havoc in the book world.
Information below is anecdotal, as Amazon doesn’t unencumber sales numbers, and in keeping with author research over the past six months.