Bing Webmaster Tools: SEO Tools for Websites
For those of you who have a website, SEO must be one of the things you pay attention to. Now, many online SEO Tools can help in monitoring and fixing SEO websites. One of them is Bing Webmaster Tools.
What is Bing Webmaster Tools?
As the name implies, Bing Webmaster Tools is an SEO helper tool for Bing search engines. You could say that Bing Webmaster Tools works like Google Search Console, it’s just that the search engine used is Bing.
Even though Bing is only used at 2.88% of online search, it does not mean that this search engine can be ignored. Best optimization for all search machines will certainly have a positive impact on your website.
How to Register and Verify Bing Webmaster Tools
In this section, we will discuss how to use Bing Webmaster Tools. Starting from how to register to how to read reports from this One SEO Tools.
Before you start, you will need a Bing account. They offer 3 choices of registration methods: Microsoft account, Google account, or Facebook account.
Register Websites to Bing Webmaster Tools
If you have verified a website on Google Search Console, you can directly import it into the Bing Webmaster Tool, so it doesn’t need to re-verification. But you can also register your website manually in the available column.
If you add a website manually you need to verify the website first. After adding a website and pressing ‘add’, you can start the verification process.
There are 3 verification processes that you can choose from:
- XML File Verification: Download the file bingsiteauth.xml and put it in the root directory website.
- Meta Tag Verification: Enter the code that is given Bing to the Home page code (Homepage) on your website.
- DNS Verification: Enter the DNS configuration to the DNS directory on the Control Panel page of your website.
After the verification process, you might need to wait 1-2 days until Bing can analyze and provide complete data about your website SEO.
How to use bing webmaster tools
If you have never used Bing Webmaster Tool, don’t be afraid. Face-to-face display (interface) in this tool is very simple and easy to digest.
After you have successfully verified the website, you will be able to access all the information related to the SEO you are looking for. Let’s discuss the menus on the Bing Webmaster Tool.
Site Dashboard provides a summary of the latest activities of your website in Bing. On this page, you can see the number of clicks, display, click-through rate (CTR), the average position of the website, Crawl Request & Error, and the number of pages indexed.
Besides, there is also a glimpse of the SEO-related error summary on your website.
On the Search Performance menu on Bing Webmaster Tool, you can see what keyword details lead to your website. The charts shown are the same as those on the main page, it’s just that here you also get a keyword list below.
You can use this menu to inspect the website page. The inspection results will display two data:
- Indexing status
- SEO problem
Besides, you can also make indexing requests if the inspected page has not been registered in the Bing Library.
Site Explorer is a menu where you can roam the URL and sub-URL on your website. In January 2021, this feature was still in the testing stage (Beta).
In the Site Explorer display, you can see a list of domains and sub-domains, Crawl information, URL summaries and the number of clicks, and some other important statuses.
On this menu, you can see a summary of the sitemap that is currently used and uploaded a new sitemap if a structure changes on the website. This sitemap will be used by Bing as a ‘map’ to explore your website. Of course, the sitemap will speed up the crawling process and indexing your website on Bing.
Submission URL is a menu where you can request Bing Crawl Boot to explore one page’s page so that it can be included in the search engine indexing. You can roam 1000 URLs every day.
Using SEO Optimization Tool on Bing Webmaster Tool
Under the SEO menu that can be found in the Sidebar Bing Webmaster Tool, you can find four menus. Let’s discuss each menu and use it.
As the name suggests, you can use this menu to see reports related to backlinks that lead to your website. In addition to the number and origin of the backlink, you can also see any Anchor Text that leads to your website.
In addition to providing analytical features, Bing Webmaster Tools also offers keyword research features. This feature is very useful for determining what content you can make next or improve existing content today.
The SEO Report menu in Bing Webmaster Tool contains a report about your website SEO. Here, you can see your website’s SEO problems based on the type, hassle level, and any problematic pages.
Site Scan on Bing Webmaster Tool is a feature that can be used to find SEO common problems on your website. You can set a scan to one page or a whole website with the limit of the number of pages you want.
Menu Configuration on Bing Webmaster Tool
On this menu, you can set Crawl Control and Block URLs. Let’s discuss further what the use of each of these menus is.
Crawl Control in Bing Webmaster Tool is a menu that can be used to set when Bing Explorer Robots can explore your website. Here you can set when Crawler Bing enters your website quickly and slowly. You can choose from some presets provided by Bing or set your preferences.
You can close the Bing search engine access to a page or directory on your website. The Block URLs feature on the Bing Webmaster Tool has two options, namely Block Completely (complete block) or blocks from the cache. Besides, they also provide export choices to assist in conducting website audits.
Menu Tool & Enhancements on Bing Webmaster Tool
This menu contains additional tools and features that you can make as an additional parameter in managing and optimizing your website.
On this menu, you can test the robots.txt installed on your website. Besides, you can also do a test to a page to find out whether the page is blocked from the Bing Index.
Verify the Bingbot feature on the Bing Webmaster tool is useful to find out whether an IP address belongs to Robot Bing or not. It will be very useful if there are unknown robots who want to explore your website so you can block it.
Microsoft Clarity Features on Bing Webmaster Tool
Microsoft Clarity at Bing Webmasters Tool is a new additional tool that can be used to view very useful data such as recording visitor sessions on the website, Heatmaps, and Insight. Greater, this tool can be used for free. Let’s discuss its features.
This feature serves to record several visitor sessions to see what they do while on your website and how they interact with your website.
Surely this feature is very useful for seeing any part of your website that is ineffective or lacking attention from visitors.
The Heatmap feature on Bing Webmasters Tool serves to show any part of your website that is most often clicked by visitors. The data obtained from the Heat Map is very useful for increasing CTR and conversion rates on your website.
In this article, we have discussed completely Bing Webmaster Tools. Even though Google is indeed the most widely used search engine, there is no harm in optimizing SEO websites for other search engines.
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