Beyond ad targeting, the demise of the third party cookie will hit key digital media functions Digiday

Single sign on and subscription platformsIf they currently depend upon third party cookies, agencies with interfaces like membership structures, subscription management facilities and single sign up functions across multiple sites will are looking to broaden alternative techniques. Otherwise paying shoppers could be asked to sign in dissimilar times, ultimate to a subpar and tricky user adventure. Subscription platform companies that rely on first party cookies placed by publishers won’t run into a controversy on account of these adjustments.

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