Observing that email advertising and marketing efforts often produce “a mountain of content, but little of it gets used for advertising and marketing,” Adam T. Sutton shares tips from Chris Baggott on turning email content into optimizable content material, such as publishing purchaser service answer emails as blog posts: “Sales and repair teams write thousands of emails to reply customers’ questions…The solutions to those questions are highly exact to each buyer’s situation. If posted, they’re probably useful for long tail low volume, highly qualified search site visitors. What is the coolest parka for sub zero temperatures?That seems like a Google search to me.
”The impressive and always pleasing Angie Schottmuller uses a Star Wars analogy to argue for the advantages of white hat over black hat SEO, but several of her six “SEO Jedi” procedures apply to WPO, adding prevalent search optimization “Leverage the diversity of Google ordinary search effects mixed with videos, images, buying groceries, books, maps local, and news…video and image codecs dominate Google mixed outcomes, yet few sites in reality apply SEO to these assets…Surround on page images or videos with applicable textual content to assist se’s better be mindful the asset and in turn boost the relevance of the page as well”, clever link bait, and social media optimization. Contending that “The days of SEO SEO as a critical audience driving strategy for digital publishers are numbered. Forward searching marketers wish to teach themselves about a far more significant and effective way of bringing audiences to media locations—social media optimization SMO,” Ben Elowitz makes some splendid points content is again becoming more crucial than era and adds some valuable advice for using more traffic via sites like Facebook and Twitter. But the fact obviously is that SEO and SMO are both essential and need to be practiced as part of a WPO method. Rohn Jay Miller offers keen insights into what he terms the “collision between social networks and se’s,” writing that social networks are remixing search in three key ways: via social content material evaluation “If a large number of people on Twitter like Bill Bob Thornton’s grilled chook marinade, the link to his Website will move up in the SERPs”, social content outcomes searching social updates or viewing user generated content served up in Google effects and social network search hunting within Facebook, LinkedIn or Twitter as a substitute of using a conventional web search engine. CB Whittemore points out that “Using digital and social tools results in more links to your online page, better great visits and more indexing,” and gives half a dozen useful tips for online popularity management, comparable to “Your goal is to ‘own’ as many first page search effects as possible yep, that’s well-nigh the definition of web presence optimization in your name and/or your company’s name with content you’ve created or positively encouraged…Complete and powerful social profiles let you own more of these page one outcomes.
Claim your profiles on sites like LinkedIn, Google+, SlideShare, YouTube, Facebook, Flickr and Twitter and confirm they all the time describe you and your company.