Many travel businesses utilize affiliate marketing courses to increase their sales. An associates program compensates publishers bloggers, YouTubers, and influencers for sending traffic to a service provider’s site. The merchant specifies the activities and policies required to generate a commission; for example, the service provider will pay the affiliate a commission rate of 5 % per reserving. A service provider may use one or diverse cost per action CPA models, which come with cost per sale CPS and cost per lead CPL/pay per lead PPL.
CPS is the common commission type in the travel industry.