Many travel businesses utilize affiliate marketing online courses to increase their sales. An associates program compensates publishers bloggers, YouTubers, and influencers for sending traffic to a merchant’s site. The service provider specifies the actions and policies required to generate a fee; for example, the merchant can pay the affiliate a commission rate of 5 % per booking. A merchant may use one or more than one cost per action CPA models, which come with cost per sale CPS and value per lead CPL/pay per lead PPL.
CPS is the ordinary fee type in the travel industry.