An Experian email advertising and marketing benchmark study across all industries found that recipients are unusually active late at night. Unique open rates averaged 21. 7 % from 8 pm to 11:59 pm and 17. 6 percent for 12 am to 4 am. Moreover, this late night group was more prone to click through, with open rates of 4.
2 percent and 3. 2 %, respectively. These night owls also had the highest click via rates for life of the day. Revenue per email was also the highest in the 8 pm to 11:59 pm group. Additionally, greater than 54 % of emails at the moment are opened on a mobile device.
A 2016 Deloitte mobile consumer survey found that 40 % of buyers check their phones within five minutes of waking up. Once the day is over, over 30 percent of patrons check their devices five minutes before going to sleep. And about 50 percent check their contraptions in the middle of the night. With buyers consistently active on their mobile gadgets, particularly external of essential nine to 5 operating hours spent at an office computing device, trying out sends external the traditional morning hours is a must have.