“From a data attitude, probably the most important change we can see is the collective effort in opposition t better data integration. We have all this information with us – transactions, channel engagement, assist inquiries, etc. but, eventually, it’s guidance about the same customer. What we are looking to be able to do is get a 360 degree buyer view – who they’re, what they like, how they engage with us, etc.
– all at one place, after which use this data to communicate with them in a more personalized and applicable way. Stitching together data turns into vital not only across purposes, but across channels to boot – both offline and online,” said Rana Saha, Senior Director of Growth Marketing at Grab.