Many gaming agencies use affiliate marketing online to grow their sales. An associates program compensates publishers bloggers, YouTubers, and influencers for sending traffic to a service provider’s site. The merchant specifies the activities and policies required to generate a commission; for instance, the merchant can pay the affiliate a commission rate of 20 percent on sales. That could be like a revenue share contract. A service provider may use one or distinct cost per action CPA models, which include cost per sale CPS and value per lead CPL/pay per lead PPL.
Cost per sale is ordinary in the gaming industry.