Many gaming companies use affiliate marketing online to grow their sales. An associates program compensates publishers bloggers, YouTubers, and influencers for sending site visitors to a merchant’s site. The service provider specifies the actions and policies required to generate a commission; for instance, the merchant can pay the associate a commission rate of 20 % on sales. That could be like a income share agreement.
A service provider may use one or diverse cost per action CPA models, which come with cost per sale CPS and value per lead CPL/pay per lead PPL. Cost per sale is regular in the gaming industry.