Babies cry on airplanes. JetBlue sympathizes. It’s not fun for the passengers, or the mothers who often get unfriendly stares. So they came up with a concept to make such a baby crying flight a win win for each person concerned. Piggybacking on Mother’s Day, JetBlue determined to provide passengers a 25 percent bargain on a flight from JFK to Long Beach each time they witnessed a baby cry.
Watch to find out what occurred in this excellent PR example that all and sundry can relate to. JetBlue’s advertising of the video on their Facebook page has garnered over 1. 3 tens of millions, and it’s been seen over 1. 6 million times on YouTube; both strong channels for distribution.