Football was the most attraction during the previous day’s Super Bowl XLVI, but the advertising in between the plays also captured many audience’ consideration. The mobile industry was front and center during lots of those commercials as it tried to get some Super Bowl attention with more than a few mobile concentrated ads and applied sciences. It’s no real surprise that advertisers are keen to tap into users’ mobile pursuits; nearly 40 percent of respondents used mobile instruments in reaction to TV ads in the course of the game, in line with mobile ad community service InMobi, and 45 % estimated that they might spend 30 minutes or more on their mobile contraptions during the game. Another major step ahead in the mobile generation trend came from web site vendor GoDaddy, which displayed a QR code during the entire length of its cloud concentrated Super Bowl advertisement. Perhaps the most effective example of the mobile trend during the Super Bowl came from Best Buy, which is working to expand sales of cellphones and smartphones through its retail locations.
The agency used its 30 seconds of Super Bowl glory to exhibit mobile innovators–adding Instagram founder Kevin Systrom and Shazam creators Chris Barton and Avery Wang–to be able to spotlight the persisted advances in mobile technology. The unstated point, presumably, is that Best Buy is acutely aware of trends in mobile technology and is easily suited to help clientele determine which phone to buy.