“Not listening. ” I spend a ton of money on books, seminars, technology and a slew of different items and amenities. If I’m a purchaser or a prospect and phone a person via Twitter or LinkedIn and that they don’t reply, I typically find an alternate source for an identical product or carrier. I spend an excessive amount of money to ought to accept the old way of doing business.
The better part is that advertising cannot reach me. I don’t watch TV. I don’t take heed to the radio. I clear out every thing. I use Twitter, my communities and my chums for news, advice, trends.
So big business should listen – I have many friends and consumers that are only like me.