Digiday stated that in 2014 alone around 70 billion ad impressions were available daily via ad exchanges Those facts were for 2014, and since then, the programmatic industry has grown at a ravishing rate with spending set to reach heights of over $80 billion in programmatic advertisements around the world. One can only imagine what number of impressions can be found in 2019. For publishers, here is a good option since they can sell their stock and doubtlessly get more bang for his or her buck from a consolidated source containing a huge pool of advertiser demand. For buyers/advertisers, it gets easier to reach a mass audience, use superior targeting technology to augment campaign effectiveness and 0 in on their favorite audience.
Vox Media is a brilliant example of a personal exchange. Together with NBCU, they created Concert which is a prestigious deepest commercials answer. This group includes a long list of premium publishers and brands corresponding to Vox, CNBC News, Flipboard, Quartz, Livestrong, Buzzfeed and lots of more. Through Concert, they give advertisers the skill to promote to over 200 million month-to-month unique guests within a highly brand safe atmosphere. How many publishers can reduce their reliance on ad exchanges is still doubtful.
Not all publishers have top class site visitors that might allure inner most deals. The same goes for advertisers who all don’t have access to inner most marketplaces and might not be in a position to scale for that reason with such deals. Advertisers will still find fine inventory at fair prices on the open trade.