As we’ve got already mentioned, using CPM commercials is a perfect method for building a sturdy viewers and raising brand focus. Once a new industrial has been set up, it is a must have to introduce it to users, make the logo known and build trust with skills customers. If a user has never heard about a definite brand, it is very not likely that he or she will immediately buy a product after encountering their ad on the Internet. So during this case, building brand attention first is strategically a better move than racing for purchases from day one.
And this is exactly the situation when ads CPM pricing should be a fantastic model for advertisers.