B2B advertising and marketing has changed significantly over the last five years and a good way to succeed in 2020, you need to go digital. Not only has the B2B buyer changed—millennials now contain half of all B2B buyers—but so has the B2B buying method. When studying new items and amenities, today’s B2B buyer makes a standard of 12 searches online and looks for a similar digital event they come upon in the course of the B2C sales cycle. It’s no longer rigidly defined who your buyer in fact is—the trendy B2B advertising funnel has gotten longer, and while 64% of C suite executives have final signoff, 81% of non C suiters even have a say in acquire choices.
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